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With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,
A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.
One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. To help you amp up your Customer Success management skills here’s a breakdown of our top recommendations for courses to consider taking. Sales: Customer Success.
Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. As such, we decided to tap industry experts for a verbal duel on the subject where the winners take home the esteemed (and priceless) prize of bragging rights and SaaS street cred.
Their mission is to improve lives through learning and it’s the largest online destination that help students and businesses gain skills from expert instructors teaching over 155,00 online courses on topics from programming to leadership to Customer Success. This course will show you how to begin. Format: 1 hour on-demand video.
Want to ramp up to more than 100 cold calls in a day with a powerful sales dialer? Well, we know how difficult it gets to meet sales quotas, when you’ve got to deal with the mess of finding lead numbers, then dialing them manually, and ending up on a dial tone. What is a Sales Dialer? How do modern sales phone dialers work?
PieSync is a SaaS business that offers solutions to synchronize cloud applications. Like many B2B SaaS businesses, happy customers are at the core of PieSync’s success. The company’s story illustrates an important lesson for any SaaS business looking to scale: Customer Success is a significant factor in supporting SaaS growth.
Especially when you’re working in sales. To help you stay on the front of the race we’ve compiled a list of 97 super-effective sales tips that will help you take your sales skill to the next level. These are sales tips used by top sales gurus who know all the tricks. Sales Tips from Top Sales Gurus.
It’s important to understand what it’s really going to cost you when you lose a sales rep — and what steps you can take to minimize your turnover rates. Every sales leader can relate to that pit-in-the-stomach feeling when a star sales rep says they’re moving on. In some industries, average sales rep tenure is just two years.
Why Your QBR SaaS Model Needs an AI Makeover. Quarterly business reviews (QBRs)[LINK] have become a standard practice for software providers, but today’s QBR SaaS model is rapidly transforming. Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices.
It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business.
Start with your remote sales teams, first. In this blog, we will share some hacks and tips sales teams can follow, as they work from home. We spoke to a few leaders and experts from across industries to understand what remote sales practices, and hacks they are using. Tips, Tricks, and Hacks for Remote Selling.
The rise in SaaS and subscription business models with low upfront costs and regular renewal windows means customers can make emotional and rapid decisions to leave an agreement with little consequence. Your sales and customer success teams play a role in designing, monitoring, and executing the onboarding phase.
Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.
The importance of SaaS Customer Service is visible in these two data-proven statistics: AmericanExpress reports that 70% of consumers will go with the company that offers excellent customer support. As you can see, delivering the perfect saas customer support experiences is directly correlated with your churn and retention.
If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.
The internet is full of sales strategies that aim to help you reach your monthly quota in no time. “Be Of all the sales strategies, this one is by far the most important. Just kidding, there is (of course) more to it than that. A hiccup here could mean all your other sales strategies have been in vain. Be empathetic”. “Do
In the new SaaS-based economy, customer journey maps are built to help customers reach their goals and to show value. Thus, the customer SaaS journey – while varied from industry to industry – widely remains the same. Let’s take a closer look at the four stages of the customer SaaS journey you’ll need to keep in mind: Stage 1: Onboard.
Of course, things like “enrichment” are hard to measure. For example, Software as a Service (SaaS) companies have a net revenue retention rate, a well-defined component that links to SaaS companies’ market valuations. Reichheld believes these scores should drive promotions rather than sales figures.
There’s a common (albeit misplaced) fear among CSMs that sales talk will tarnish their customer’s trust and set fire to the relationships they’ve worked so hard to build. . But nothing could be further from the truth so long as you handle your sales conversations with tact, understanding, and integrity. .
Achieving this, of course, is multifaceted. Unfortunately, however, many businesses tend to fixate on honing their sales department so much that their customer support falls to the wayside. To win—and stay winning—businesses must then strategically earn a steady flow of customers.
But some of the most common metrics you want to track include CSM engagement (meetings, emails), support tickets (volume, frequency, topics), and resources (engagement with help guides, courses, videos, etc.). Irit: Are these are your customer success managers or sales reps or onboarding managers? Let’s set that threshold.
Pay attention in pre-sales calls. Whether your team then passes them on to a sales representative or answers the questions themselves, pay attention to the top queries that come in. This is the recording for our segment on Sales Funnels: Using this approach, you’ll find it hard to run out of content ideas!
Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. Learn from three SaaS CEOs.
For example, a SaaS company might offer an in-app tutorial detailing their platform’s key features. Certifications and Courses For businesses offering complex services, structured programs that certify customers in using your products can instill expertise while building credibility in your brand.
Vacations — and other OOO moments — provide sales professionals with a unique opportunity to gets some needed relaxation but also to enhance their job-related knowledge base. Sales is a study in motivational psychology. Good sales professionals have an idea of how to turn opportunities created into deals won. Don’t panic.
By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. Your rules of engagement should be based on which team is genuinely the best fit in each scenario and has the greatest likelihood of gaining sales traction.
Dear SaaS CEO’s, Now, more than ever, is the time to double-down on your customers AND customer success within your company. . I’m one of you because I’m a fellow SaaS CEO. If you’re a SaaS CEO in an ideal industry such as video conferencing, collaboration, health-tech, ed-tech, etc., My heart truly goes out to you.
With sales booming, several top salespeople were promoted to manager roles, and the expectations were high. In their new roles as sales managers, these individuals’ success would now depend on how well they could rally their teams. So after being given a crash course in Management 101, they were sent out to make it happen.
With less budget to go around, some SaaS companies are merging customer success and account management into one function that’s responsible for an account’s business strategy, product adoption, and value realization, as well as its renewal and expansion. CRMs are absolutely a must for automating and scaling sales operations.
But this is your life as a manager developing a SaaS customer support model that scales. 5 Metrics that shape your SaaS customer support model. A lot of the structure of your SaaS support model can be built around the insights from your conversation volume. Use the right support metrics to lift your company’s SaaS model.
One very accessible way to do that is through LinkedIn Learning , which is an offering of video courses taught by industry experts in software, creative and business skills. To help you amp up your Customer Success management skills here’s a breakdown of our top recommendations for courses to consider taking. Sales: Customer Success.
This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. We “do” marketing and sales, but the customer “does” their experience! Multi channel” is therefore (but unintentionally, I believe) not a customer centric term.
Ben M Roberts is the Head of Marketing for a SaaS startup called Talkative. Maybe that’s cutting out a step in the sales process that slows them down or buying a power dialer for them to use, like MOJO. Osiris Parikh is a certified inbound sales professional and SEO strategist. Of course, no.
Alex has a professional background in creating and leveraging targeted sales enablement content to produce qualified leads and increase sales efficiency. The growing buzz around sales enablement. Up until a few years ago, sales enablement was not a function that warranted any serious attention.
The main difference between traditional businesses and SaaS businesses: the cost of growth. The sale of a license of $100K in the 3rd quarter will result in the recording of an income of $100K for this same quarter. The SaaS Business Model. SaaS vendors do not play on the same court. Why SaaS Business Model works?
1/ Crash course in Customer Success and SaaS metrics. Many people think of SaaS and CS metrics as black and white. Related reading: Key SaaS and Customer Success metrics you should care about – What’s a good CAC? 20 quick insights on Customer Success and SaaS metrics – The audience chat was on fire during this webinar.
Onboarding can be done by a customer success manager (CSM), an onboarding specialist or some other department (sales, support etc) depending on the specific requirements. After your sales team has closed the deal with a customer, an onboarding specialist comes into the picture. Who is responsible for customer onboarding?
Starting a business is not easy, and scaling is even harder as it requires hard work, persistence, and of course, a solid strategy. If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of making your software more attractive to your target customers.
SaaS is rapidly becoming the preferred choice for businesses of all industries and sizes – in the US alone, about 80% of final users prefer using SaaS applications. For SaaS companies, this means a constant battle to stay on top of the increasing demand and ahead of the competition. Why SaaS Companies Need CRM Tools.
While customer sentiment is, of course, important, it’s amazing how many metrics CSMs, customer success leaders, and executives rely on to measure and gauge the health of customer accounts. In many cases, the same SaaS usage metrics that sales and product teams use also apply in customer situations. Overall product usage rates.
A customer journey map charts the stages your customer progresses through during the course of their relationship with you. A full journey map covers all stages from lead acquisition through subscription renewals, upsells, and referrals, although some maps abbreviate this to focus on the post-sales part of the process.
They had the idea of creating SaaS softwares for all the key tools that businesses use, including email, media monitoring, professional credit cards, and phone calls. Our sales team started to call every single customer we had to make them add a user or a number. . real headquarter for Aircall—not only a remote sales office.
Beyond hitting your sales goals, focusing on professional development is key to growing your career. Taking courses, attending conferences and events, and networking are all great strategies, but heading to the stacks is one of the easiest ways you can boost your sales knowledge. The Aircall Team’s Top 10 Sales Books.
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