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Guest Post: How To Keep Your Customers Attention With Great In-Store Experience

ShepHyken

While the ultimate goal is always going to be making sales, you want customers to feel that they are in a familiar place with friends, rather than being approached as potential sales prospects. For example, bookstores can hold author readings and events based on children’s literature. You can’t beat personal interaction.?

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Post-sale teams, stop treating your CRM like a Swiss Army knife

ChurnZero

Most recently, we’ve seen leaders question whether they should revert to using their organization’s longstanding incumbent sales tool—the CRM—as an interim solution to their team integration challenges. Treating a CRM as a Swiss Army Knife is both inefficient and reductive to the work of post-sale teams.

CRM 96
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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. With over 20 years of global experience in Marketing Applications and Analytical CRM, Mark Smith is a leader in building, growing and managing successful companies. Shep Hyken.

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Guest Blog: How Virtual Web Assistants Provide Productivity for Busy Companies

ShepHyken

This week we feature an article by Andy Steuer who shares valuable information about how to use virtual web assistants to optimize productivity in areas of customer service, customer support, CRM management and more. – Shep Hyken. Support Tickets and CRM Management. CRM and ERP Database Management. Task Management.

CRM 254
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 93
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Why You Need More than CRM Features for Customer Success

Totango

Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers. What is a CRM?

CRM 93
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5 Top Customer Service Articles of the Week 8-23-2021

ShepHyken

Bluleadz) At the end of the day, you can invest all you want in fancy customer relationship management (CRM) tools and omnichannel communications. The content can focus on valuable information, how to best use products, and even special sales. Customer Experience Speakers for Your Event by Deanna Ritchie.