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Guest Blog: Building a Customer-Centric Culture Around CRM Software

ShepHyken

This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. The same goes for developing and implementing a CRM software! The same may be described for developing and implementing a CRM software.

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Why You Must Address Customer Irrationality Before It’s Too Late

Beyond Philosophy

At British Telecom (BT), we were buying a CRM system. With the CRM decision in BT, we did not set out to be irrational about it. We had people in to train us all on how to make this decision using this matrix, which was what to look for in a CRM system and how to “score” the presentation for the data we collected on it.

B2B 332
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4 Benefits of Working with a Call Center for Healthcare and Finance Businesses

TeleDirect

At TeleDirect, we know the importance of answering every call that comes into your healthcare or finance services office. Customer Relationship Management (CRM) software. Healthcare and finance offices can improve their overall efficiency by working with a call center. Office chair. Phone service or separate phone lines.

Finance 118
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Cloud Based Solutions, the Contact Center and Future of AI

CCNG

CRM has long been in the cloud. And once deployed for automation, effective AI investment drives net revenue savings, effectively financing itself. Ten years after we were told that Software is Eating the World, we’re now well aware that The Cloud is Eating the World.

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Post-sale teams, stop treating your CRM like a Swiss Army knife

ChurnZero

Most recently, we’ve seen leaders question whether they should revert to using their organization’s longstanding incumbent sales tool—the CRM—as an interim solution to their team integration challenges. Treating a CRM as a Swiss Army Knife is both inefficient and reductive to the work of post-sale teams.

CRM 96
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3 Tips For Leveraging CRM For Your Post-Sales Cycles

ClientSuccess

Many SaaS firms overlook post-sale CRM use or struggle to find something that meets their needs for data capture and reporting in the customer success lifecycle. As such, those who successfully leverage comprehensive CRMs after purchase often reap powerful rewards! But what happens once customers become clients?

CRM 75
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Mobile Customer Relationship Management: Mobile is the New CRM

Natalie Petouhof

While individuals report it’s the one device they always have with them, the change in mobile commerce and CRM has not grown as fast at most experts expected – at least until now. They are the first CRM solution built specifically for mobile applications. In addition they have added a new Chief Revenue Officer.

CRM 76