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Personalization – The Fifth P In Marketing

ShepHyken

The fifth P stand for Personalization. Personalization is a popular word these days. Companies who can personalize their experiences win over customers. Traditional personalization came from remembering past customers, using their name, building rapport and other personal, human-to-human, interactions.

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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

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Guest Post: Personalizing Email Templates for Improved Customer Relationships

ShepHyken

They can help you execute your email campaign faster, but you can’t send them without personalizing them. If you’re having problems personalizing email templates that generate results, you’ve come to the right place. You must also create personalized subject lines and greetings in your emails.

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How Does Time of Day Affect How Much We Sell?

Beyond Philosophy

I am a morning person. If the customer is more like my wife, who is a NOT a morning person, and you are working with them early in the day, they might not yet be ready for you. Now I can practically hear some of you sighing and saying, “How on earth am I supposed to know if a person is a morning person or a night owl?”

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Pipedrive CRM – Top 7 Pipedrive Integrations Your Business Needs

aircall

Pipedrive was created to add an extra level of intuition and usage to the typical CRM system. Unlike most CRM systems, Pipedrive was developed by the salespeople who use it most. This CRM takes your sales process and breaks it into customizable steps within its system. How Does It Work? Pipedrive Integrations.

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Cloud Based Solutions, the Contact Center and Future of AI

CCNG

CRM has long been in the cloud. The way humans describe their customer service needs vary widely from business to business, and they vary massively from person to person. If you still have questions, feel free to find me in the CCNG Slack group or at owen@iv.ai If you’d like to learn more you can watch the video.

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Guest Blog: How to Boost Retail Customer Experience Through AI-powered Price Optimization

ShepHyken

Using dating terms, the price of a product can be compared to the first glance at a person you like. It can suggest how to build the right price perception for a particular product or group of products and persuade customers that your prices are the most optimal in the market.