PeopleMetrics

JUNE 26, 2015

Costco managed that lack of stress handily, and the experience offers four lessons, each of which can benefit your own business’s trek to customer centricity. Their brand, corporate mythos, and customer advocacy played a large part in my stepping through their sliding glass door in the first place. Image Credits.

Customer centricity 102

Customer centricity Customer advocacy Employee engagement B2B 102

ProProfs Blog

OCTOBER 31, 2018

In a world where people can easily share their experiences with businesses via social media–an assessment which can make or break a brand— customer advocacy has become one of the top priorities today. What is Customer Experience Marketing and Why Is It Important? Challenges of Customer Experience Marketing.

Marketing 160

Marketing Customer Experience Airlines Customer centricity 160

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Further, they are principally macro measures, and limited as enablers for taking detailed, granular experience action.

Metrics 150

Metrics Customer Experience Consulting Consulting 150

ShepHyken

FEBRUARY 21, 2017

But Bell asserts that the best expression of customer loyalty is customer advocacy. In other words, the customer talks about you, tells stories about you, and tweets about you. In essence, the customer becomes an extension of your sales and marketing staff. Why isn’t the Net Promoter Score by itself good enough?

Customer advocacy 222

Customer advocacy Customer centricity Best practices Sales 222

ClearAction

JANUARY 20, 2020

2020 Customer Experience: 20 Wishes Lynn Hunsaker. 2020 customer experience management is at a turning point. Forces on customers and business may otherwise make some turns that leave you behind. Here are 20 wishes for superior customer experience management in the 2020s: 1) Redefine Customer Experience.

Customer Experience 120

Customer Experience Surveys Metrics Feedback 120

Beyond Philosophy

MAY 31, 2016

Whenever this is surfaced, it’s useful to ask some relevant questions with regard to ultimate enterprise value, particularly the employee experience vis-à-vis the customer experience. What takes precedence, employees or customers? Which came first, cowboys or saloons? Chickens or eggs?

Customer advocacy 279

Customer advocacy Chief Customer Officer Employee engagement Consulting 279

Beyond Philosophy

MARCH 19, 2015

Typically, there is little or no mention/inclusion of ‘customer’ or ‘customer focus’ elements either in measurement or analysis of employee engagement. Though customer experience, and resultant behavior, is impacted by engagement, it is more tangential and inferential than purposeful in nature. Like the “So what?”

Employee engagement 261

Employee engagement Customer Experience Consulting Consulting 261

Help Scout

JUNE 5, 2019

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. The good news is that putting in the work to deliver customer-centric marketing pays off. What is customer-centric marketing?

Customer centricity 40

Customer centricity Marketing Feedback Customer advocacy 40

PeopleMetrics

NOVEMBER 3, 2015

When thinking about the customer experience, it’s smart to imagine it as a series of interactions. A series of tiptoe steps, taken by an individual customer, through your customer-facing people and technologies. I have three questions to help you consider new technologies in your customer experience.

Customer Experience 100

Customer Experience Customer centricity Customer advocacy Technology 100

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 66

CRM Customer Care Customer Experience Customer advocacy 66

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

ChurnZero

DECEMBER 1, 2023

Customer success everywhere: an organizational philosophy Customer success should be embedded throughout your organization, influencing every department and touchpoint. What are the responsibilities of customer success? Customer renewals: implement strategies to secure renewals and reduce churn.

SaaS 52

SaaS Customer advocacy Journey mapping Customer centricity 52

ClearAction

DECEMBER 14, 2017

Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? The purpose of any organization is to serve a customer need. In essence, customer experience is what makes the world go around!

CRM 59

CRM Customer Care Customer Experience Customer advocacy 59

PeopleMetrics

MAY 15, 2015

Second: What hobo cryptography has to do with customer experience strategy. In a similar way, your individual customers are united in the circumstances that brought them to you. That might seem melodramatic, but that micro-to-macro mindset is where customer experience metrics like Net Promoter Score originated.

Customer Experience 104

Customer Experience Customer advocacy Employee engagement Customer centricity 104

Beyond Philosophy

SEPTEMBER 13, 2016

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

B2C 341

B2C B2B Wireless Customer centricity 341

Totango

OCTOBER 6, 2020

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

Customer Support 109

Customer Support Customer advocacy Construction Enterprise 109

ClearAction

OCTOBER 10, 2017

Solving Complex Challenges through B2B Customer Experience Lynn Hunsaker. “Our customer experience team really wants to make systemic and strategic changes that span the company, so we only tackle situations that our normal business-as-usual processes are not normally suited to tackle.

B2B 83

B2B Customer Experience Customer advocacy Best practices 83

Strikedeck

DECEMBER 22, 2020

Vincent Manlapaz, in an interview with Alix Simpson talks about the transformational changes in Customer Success. She also shares successful strategies to turn customers into loyal advocates.

Customer centricity 76

Customer centricity Customer advocacy SaaS Customer Experience 76

ClearAction

FEBRUARY 26, 2015

Customer Experience Journeys: Map for Actionability. How actionable are your customer journey maps? In this 3-part series, we're looking at 3 keys to getting it right: focus on the customers' experience journey , map for actionability , and apply insights everywhere. And a picture paints a thousand words.

Journey mapping 109

Journey mapping Customer Experience Customer advocacy Best practices 109

Natalie Petouhof

APRIL 7, 2016

Tweet Customer experience management is a top priority for many enterprises, particularly as we look beyond 2016 to the competitive landscape. Today, customer experience heavily influences customer retention, customer loyalty, and customer advocacy – all desirable outcomes for modern organizations.

Customer Experience 45

Customer Experience Management Customer advocacy Best practices 45

Beyond Philosophy

DECEMBER 20, 2017

Engagement is principally about fit, alignment, and productivity; so, more is needed to optimize customer experience. Also, there is a direct connection between a company’s employee experience and the Customer Experience they deliver on a company’s behalf. Republished with permission from CustomerThink.com.

Employee engagement 170

Employee engagement Customer advocacy Consulting Consulting 170

Amity

MAY 19, 2017

Why it’s so great: Customer centricity. This case study doesn’t focus on the vendor or the customer, it focuses on the end-user. The key message of the video highlights what Salesforce’s customer, Fitbit, has achieved for their community of users.

Customer advocacy 57

Customer advocacy Customer centricity Marketing Sales 57

Strikedeck

JANUARY 28, 2020

Vincent Manlapaz, in an interview, Bharath Yadla, Vice President at Workato talks about the importance of delivering differentiated customer experiences and understanding each customer interaction.

Customer centricity 59

Customer centricity Customer Experience Customer advocacy SaaS 59

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. Emilia D’Anzica is a strategic management consultant and founder of Customer Growth Advisors.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

CustomerSuccessBox

SEPTEMBER 20, 2021

Lincoln Murphy is a leading customer success consultant, keynote speaker, and author. He posts regularly on customer success, customer experience, and customer-centricity and is a Growth Consultant focused on Customer-centric Growth. Recommended read: Top traits of a Customer Success leader.

SaaS 64

SaaS Customer centricity B2B Best practices 64

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

ChurnZero

APRIL 13, 2021

The CCO is responsible for all customer activities with the goal of generating revenue growth for the company. Build a profitable customer experience. Create a customer-centric culture. Build, lead, and measure effectiveness of the Customer Success team. Drive change.

Chief Customer Officer 98

Chief Customer Officer Customer centricity Customer advocacy Accountability 98

Beyond Philosophy

NOVEMBER 28, 2017

To offer a better gauge of perceived value and customer experience, and better understand purchase decision drivers, it was necessary to put greater emphasis on the emotional. We recognize that the perception of value can be compromised at any stage of a customer’s life and in any element of the customer experience.

B2C 207

B2C Banking B2B Customer advocacy 207

GetFeedback

JANUARY 15, 2020

Customer experience (CX) is an ever-evolving industry with unexpected twists and turns. Our first interview is with the amazing Myshka Sansoin , manager of customer advocacy and self-service activation at BRP. . Yes, Customer experience is not just the service part — the place, the product, and much more.

Customer advocacy 60

Customer advocacy Self service Coaching Feedback 60

ijgolding

AUGUST 9, 2016

I have written many times about the subject of Customer Experience and the different opinions that people hold on whether it really does make a difference. They, like me, believe that the foundation of sustainable future business performance is based on a strong Customer Centric Culture.

Customer centricity 56

Customer centricity Customer advocacy Benchmark Consulting 56

Toister Performance Solutions

DECEMBER 2, 2021

Employee brand evangelists: Are naturally customer-centric. Turning your employees into brand evangelists can create several big advantages when serving customers. They're able to tap into their experiences as gardeners when advising a customer on how to grow a bumper crop of tomatoes or resuscitate a dying houseplant.

Customer advocacy 123

Customer advocacy Finance Customer centricity Sales 123

Nicereply

MARCH 27, 2023

We’ll break them down so they can show you how to set customer service goals that actually matter. 5 Customer Service Goal Examples 1. Better Customer Advocacy Have you built and nurtured relationships with your customers? The better you can do this, the more likely it is you’ll bring in new customers.

Customer Service 52

Customer Service Customer advocacy Wait times Customer retention 52

ijgolding

FEBRUARY 5, 2018

Apart from being a lovely chap, like many people in the global Customer Experience (CX) community, he is as passionate and enthused about developing knowledge and education around CX competencies as I am. Was HP a customer focused organisation at that time? I have known Chris for a couple of years now.

Customer centricity 105

Customer centricity Customer advocacy Marketing Finance 105

ChurnZero

DECEMBER 14, 2022

For the third year running, we asked CS teams who’ve challenged the status quo with innovative, meaningful, and customer-centric approaches to enter the ChurnHero Awards and tell us all about it. Discover how CS teams use ChurnZero to drive remarkable results — or get to know our Customer Success platform here.

SaaS 98

SaaS Accountability Feedback Customer advocacy 98

CustomerSuccessBox

MARCH 17, 2022

You should connect your company’s targeted outcomes to your client’s desired outcomes in order to do so in a customer-centric manner. Use the Customer Success Playbook to synchronize those two sets of objectives. Customer churn isn’t solely a Customer Success issue. Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. Learn how to supercharge your customer advocacy.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

Influitive

DECEMBER 22, 2020

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

Customer advocacy 52

Customer advocacy Customer Experience Customer centricity 52