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Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy. Today, I will talk about five rules for measuring and managing customeremotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing CustomerEmotions. Be specific.
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In addition to handing twenty dollars to everyone who came to specific Canadian locations and depositing the same amount to online banking customers, last week TD transformed their normal ATMs into Automated Thanking Machines for 12 very lucky customers. Community institutions received a NPS of 46, whereas national banks scored only 9.
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