Remove Customer advocacy Remove Customer retention Remove Metrics
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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand.

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Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?

Beyond Philosophy

When Customer Retention, my first book on customer behavior was published, now over 20 years ago, one of the strongest reactions voiced was my contention, and the proof offered, that satisfaction and retention were fundamentally different concepts, and that they required different measurement protocols.

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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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6 Key Factors to Improve Customer Retention

aircall

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

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Customer Success Metrics—4 Categories to Measure Customer Success Performance

ClientSuccess

Over the next month, I will be writing about the customer success metrics that top organizations use to measure the performance of their customer success strategies and team execution. The metrics I will cover are applicable to customer success departments and also to your entire company. Financial Metrics.

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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. This amount deducts your sales, marketing, and customer service charges.

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Supercharging Customer Engagement with HubSpot and Totango

Totango

For Hannah Strickland, a customer success manager at Incident IQ , the use of Totango and HubSpot has been a game changer for her team’s understanding of their customer accounts. This automation can easily scale to increase customer retention and growth — giving teams extra time back that can be used to further support customers.