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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand.

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3 Must-Have Non-Voice Customer Support Strategies

Outsource Consultants

Typically a combination of automation and live agent support, the channel has become wildly popular, with 73% of customers saying live chat is the most satisfactory way to engage with brands. Success Strategies. 80% of business leaders cite email and email support as their greatest driver of customer retention.

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G2 Names Influitive Leader for Customer Advocacy Once Again

Influitive

As the world’s entering economic uncertainty, more and more marketing leaders are looking to recession-proof their strategies. The first – and most critical – step to recession-proofing your marketing is to focus on existing customers.

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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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6 Key Factors to Improve Customer Retention

aircall

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

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Why Customer Experience Is Key to Scaling Revenue Growth

Lumoa

This article will explore the key components of customer experience and how you can use them to scale your business. A Good Customer Experience Builds Customer Advocacy. Customer experience is an important factor in determining customer loyalty. A Powerful Strategy To Increase Revenue.

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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.