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How Online Communities Create Customer Advocacy and Retention

ChurnZero

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? developing customer advocacy is a must.

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How Blackbaud Built A Foundation For Customer Advocacy

Influitive

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

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Customer Marketing: Part 1 – Advocacy

ClientSuccess

There are three different types of marketing programs that can help support customer advocacy: 1.Reference Reference & Referral Programs: Your current customers can be a secret weapon for your marketing initiatives because they’re using and working with your platform. eBook: 5 Ways To Surprise & Delight Your Customers.

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5 Steps to An Effective Customer Success Interview Process

ClientSuccess

Customer Success + Sales . One of the most critical internal relationships customer success teams have with sales is sales, so it makes sense to put this collaboration and cross-functional focus on display during the interview process. Customer Success + Marketing. Ready to learn more?

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3 Creative Ways Your CSMs Can Gather Customer Testimonials

ClientSuccess

Customer Success Managers (CSMs) field requests from every angle every single day. From upsell inquiries from sales to feature testing requests from product to the all-consuming customer requests, it is a lot to deal with. Customer marketing is key. Above all, the customer testimonial stands above the rest.

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Customer Marketing: Part 3 – Sentiment

ClientSuccess

From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus? eBook: 5 Ways To Surprise & Delight Your Customers.

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Tips for Setting Up Your Customer Advisory Board (CAB)

ClientSuccess

Have a high-level executive such as the CEO directly invite customers to join your CAB, and outline all expectations, travel requirements and input needed. Even in the beginning stages of a business, it’s important to create an early customer advocacy CAB. eBook: 5 Ways to Surprise & Delight Your Customers.

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