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CXNext Podcast Episode 53: Creating Better Customer Advocacy Programs

bold360 Blog

How do you engage your customers? Customer advocacy has gotten to be a corporate buzzword like CX or content marketing. But there’s a lot to building a great customer advocacy program. How do you approach your customers? It is about engineering. Center your customer. Jenny Dempsey.

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9 Stellar Referral Program Examples

Influitive

Referrals are an important part of a healthy B2B sales pipeline. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. After joining the referral program, customers are provided with a personalized link to share with their network.

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Meet the winners of the 2022 ChurnHero Awards for Customer Success

ChurnZero

This year’s awards feature five categories representing fundamental business goal of CS teams: onboarding, adoption, renewals and expansion, customer advocacy, and innovation. We have a member of our team who has been top seller (over the sales team) for two quarters this year. Advocacy Hero: Cority.

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12 Key Takeaways from ChurnZero’s BIG RYG Customer Success Conference

ChurnZero

It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Watch the session: Customer Success as a Profit Center. Get Sales invested in NRR by conducting weekly deal reviews and stipulating sales commission based on Customer Success acceptance of customers.

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The Golden Rule For Growth: Be Nice

AskNicely

Traditionally, growth is the domain of marketers, developers, engineers and product managers. But the customer success team should be included. Here’s why: Growth is easier and less expensive if you can create customer advocacy and retention. Click here to read: Customer Feedback is Your Competitive Advantage).

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ChurnZero’s 10 Customer Success Leaders to Watch in 2021

ChurnZero

Staci Satterwhite, Chief Customer Officer, Khoros. Staci brings over 25 years of technology experience to Khoros, including leadership roles at top services and sales companies like Microsoft, Vignette, HEALTHCAREfirst, and Dell. Jennifer Lovette, Senior Vice President of Customer Success, Invoca. Follow Diane on LinkedIn. .

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Customer Success Defining Trends in the year 2022

CustomerSuccessBox

Traditional Customer Success Software works on a traditional rule-based engine to generate early warning signs. More and more customer success individuals are getting involved in the marketing and sales processes. This tells us how customer success will evolve in 2022 to become a company-wide strategy.