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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

This idea was revolutionary in that day, but today, the business world has more or less accepted that emotions are a significant part of interactions with customers. Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy. Design the emotions into your journey maps.

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How Online Communities Create Customer Advocacy and Retention

ChurnZero

How Online Communities Create Customer Advocacy and Retention. This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Community as an advocacy strategy.

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Key Insights to Guide your CS Strategy in 2022

Totango

Finally, we’ll propose how these three key insights from 2021 can be combined into a unified customer success strategy for winning results in 2022. Today’s SaaS Customer Journey Follows a Flywheel Model. In 2021, we saw the emergence of a new understanding of the customer journey.

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Defining the Stages of the Customer Journey Map: Awareness

Education Services Group

A customer journey map is one of the first things you think of when you’re trying to improve the customer experience. It’s a roadmap of every interaction you have with your customer from the first moment they learn about your business to the moment they decide to renew (or not renew). Stay tuned.

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Defining the Stages of the Customer Journey Map: Consideration

Education Services Group

The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. One obvious way CS makes an impact is by building the customer journey map in the first place.

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Defining the Stages of the Customer Journey Map: Loyalty

Education Services Group

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever?

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Defining the Stages of the Customer Journey Map: Service

Education Services Group

Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. We’ve talked Awareness, Consideration, and Acquisition.