Totango

OCTOBER 6, 2020

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

Customer Support 112

Customer Support Customer advocacy Construction Enterprise 112

Influitive

AUGUST 12, 2022

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Cisco […]. Cisco […].

Customer advocacy 52

Customer advocacy 52

ClientSuccess

MARCH 8, 2021

There are a few different channels to collect customer testimonials, including: A written case study, with direct quotes from the customer that can be used on different marketing materials, such as a website or in a social post. Ways to gather customer testimonials. Ask customers to collaborate on a marketing initiative.

Customer advocacy 92

Customer advocacy Upselling Marketing Sales 92

Education Services Group

MARCH 31, 2022

Speakers: Sara Bochino , Vice President of Customer Success at talech , Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate and Megan Macaluso , Sr. Director of Customer Success Strategy at Convercent. Peter Armaly joined Marley Wagner to co-host this month’s Customer Success Unlocked webinar.

Customer advocacy 52

Customer advocacy CRM Accountability Marketing 52

Totango

MAY 26, 2021

Companies can no longer just rely on a one-to-one human model; they have to be able to bring technology and people together in order to deliver the optimal customer journey for each of their segments and to scale their business effectively. . Resource: The Customer Data Platform Benefits You Should Know. Go Digital Today.

Journey mapping 99

Journey mapping Customer advocacy Enterprise Technology 99

GetFeedback

JULY 19, 2019

Answering complaints increases customer advocacy. Not answering them decreases customer advocacy. This is true for all customers across all customer service channels. Here’s the shocker: The greatest advocacy impact occurs when you help your customers who don’t expect you to respond.

Customer advocacy 104

Customer advocacy Feedback Surveys Customer Experience 104

Influitive

AUGUST 17, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Customer advocacy 59

Customer advocacy Marketing Management Best practices 59

ClientSuccess

FEBRUARY 15, 2022

During this thirty or forty-five-minute discussion, your team or sales team interview resource should ask questions covering revenue management, customer success and sales collaboration experience, risk mitigation, and customer advocacy. Customer Success + Marketing. eBook: How to Become a Great Customer Success Manager.

Customer advocacy 81

Customer advocacy Sales Marketing Surveys 81

Influitive

AUGUST 9, 2022

The post Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession appeared first on Influitive. So, for the vast majority of B2B firms, what’s missing? To answer that question, we sat down with Amy Bills, the Vice President and Principal Analyst over […].

Marketing 52

Marketing B2B Customer advocacy 52

Influitive

MARCH 19, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year.

Marketing 60

Marketing Customer advocacy Best practices 60

Influitive

FEBRUARY 12, 2021

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.

Customer advocacy 59

Customer advocacy Management Customer centricity 59

Toister Performance Solutions

DECEMBER 2, 2021

They're able to tap into their experiences as gardeners when advising a customer on how to grow a bumper crop of tomatoes or resuscitate a dying houseplant. A third benefit is customer advocacy. Employees at Slack become customer advocates by using the product every day.

Customer advocacy 123

Customer advocacy Finance Customer centricity Sales 123

ClientSuccess

NOVEMBER 2, 2021

Typically, you want to look for a customer that has seen value with your solution, met at least one or more of their project goals, and has expressed satisfaction during your conversations. There are three different types of marketing programs that can help support customer advocacy: 1.Reference

Marketing 59

Marketing Customer advocacy Sales Technology 59

Influitive

MAY 20, 2022

In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we discussed how organizations with customer advocacy programs already have premiere environments […]. The post 6 Essential Elements of a Budding Advocacy Program appeared first on Influitive.

Customer advocacy 52

Customer advocacy Marketing Management 52

Influitive

FEBRUARY 4, 2021

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.

Customer advocacy 52

Customer advocacy Marketing Accountability Management 52

Influitive

MARCH 19, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year.

Marketing 52

Marketing Customer advocacy Best practices 52

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. Investing in our customers. Our efforts did not go unnoticed.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

NobelBiz

NOVEMBER 13, 2023

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. Furthermore, good CX play a crucial role in reducing churn rate.

Customer Experience 111

Customer Experience Contact Center Call Center Revenue potential 111

ChurnZero

DECEMBER 14, 2022

For the third year running, we asked CS teams who’ve challenged the status quo with innovative, meaningful, and customer-centric approaches to enter the ChurnHero Awards and tell us all about it. Increasing product adoption and customer ROI with thoughtful approaches. Adoption Hero: Cision.

SaaS 98

SaaS Accountability Customer advocacy Feedback 98

ClientSuccess

JUNE 2, 2021

If you receive direct, actionable responses from customers, make sure you address it in some way so that customers know you are listening to their input. You can check out these additional resources from ClientSuccess to learn more about gathering customer feedback: Webinar: The Game Changing Impact of Customer Advocacy.

Feedback 65

Feedback Customer advocacy SaaS Surveys 65

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

Totango

OCTOBER 13, 2020

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.

Customer advocacy 63

Customer advocacy B2B Enterprise Feedback 63

Education Services Group

FEBRUARY 3, 2021

The partnership will include a series of guest articles on each company’s blog, collaborative virtual events such as podcasts and webinars, and additional co-created content on a variety of Customer Success topics. inSided is the only Customer Success Community platform for SaaS and subscription-based companies. About inSided.

Customer advocacy 52

Customer advocacy SaaS Self service Consulting 52

CustomerSuccessBox

JUNE 15, 2020

So, to help Customer Success rise up to the occasion, we recently conducted 4 webinars where we invited various industry leaders and discussed how Customer Success will play a massive role for companies to thrive during this pandemic. instead of focusing only on KPIs and metrics it’s important to make the customer successful.

SaaS 64

SaaS Customer advocacy Construction Metrics 64

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

AskNicely

MAY 17, 2017

Fast forward 250 years and Frederick’s customer advocacy playbook is even more relevant to today’s marketers. The key is to ask them in the right way – learn more on our next webinar. AskNicely does not condone calling customers “peasants” or threatening amputation to drive product uptake.

Airlines 60

Airlines Customer advocacy SaaS Marketing 60

ClientSuccess

NOVEMBER 22, 2021

From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus? eBook: 5 Ways To Surprise & Delight Your Customers.

Marketing 52

Marketing Customer advocacy Surveys CRM 52

Natalie Petouhof

APRIL 7, 2016

Tweet Customer experience management is a top priority for many enterprises, particularly as we look beyond 2016 to the competitive landscape. Today, customer experience heavily influences customer retention, customer loyalty, and customer advocacy – all desirable outcomes for modern organizations.

Customer Experience 45

Customer Experience Management Customer advocacy Best practices 45

Amity

JULY 4, 2017

Similarly, a promoter is literally telling you that they get so much value out of your service that they would recommend you – this warrants looking into putting that customer through your customer advocacy playbook. Gather feedback at key points of the customer journey to give more context and meaning to your NPS score.

Surveys 66

Surveys SaaS Feedback Customer advocacy 66

Influitive

MAY 12, 2016

In this free eBook, we’ll share how your advocates can give your account-based marketing strategy an extra boost and explain why these two customer-centric marketing strategies work better together. Create your dream ABM program! Advocate marketing: social proof, stronger relationships.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

Influitive

NOVEMBER 11, 2015

In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. .

B2B 92

B2B Marketing Engineering Feedback 92

ChurnZero

MAY 20, 2021

Activities: Customer expansion focus, customer community engagement, customer advocacy. You get wrapped up in managing the day-to-day business and you start to drift away from your customers. To keep your customers at the center, you need to formalize your customers’ voice and needs. Transform Phase.

Chief Customer Officer 90

Chief Customer Officer Journey mapping Accountability Customer advocacy 90

Influitive

OCTOBER 18, 2022

Check out the webinar on this topic. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? Long Live the Customer Story appeared first on Influitive. More of a watcher than a reader? Let me start with a question.

Customer advocacy 52

Customer advocacy Customer centricity Marketing 52

ChurnZero

OCTOBER 25, 2019

It is time to boldly revamp your onboarding process to instead focus where your customers struggle the most – developing the capacity to drive internal success on their own. No worries if you missed the webinar (or would just simply like to view it again) you can view it on-demand here. Upcoming Webinar.

Chief Customer Officer 49

Chief Customer Officer SaaS Customer advocacy Sales 49

Netomi

APRIL 27, 2022

Emphasis is placed on giving agents more time to spend with customers, so they are not solely focused on closing Zendesk tickets, but actually feel empowered to better the customer experience. Can a customer be brought onto a customer advocacy program? Stay up-to-date on all things happening in the world of CX!

Chief Customer Officer 52

Chief Customer Officer Customer advocacy Engineering Technical Support 52

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy.

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

ClientSuccess

JULY 17, 2019

If your product requires a complete rebrand or refocus, it’s these areas of customer insight that can help direct success. . Customer sentiment. Customer advocacy. Customer engagement. Customer relationship. Customer ROI. #3: eBook: Customer Success as a Culture: Customer Success Leaders Edition.

SaaS 40

SaaS Metrics Customer advocacy Feedback 40