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Each week I read many customer service and customer experience articles from various resources. When CustomerCare Isn’t Enough, Call the Customer Delight Brigade by Katie Deighton. The idea behind the article is to “delight” the customer, rather than to just serve them.
For this report they surveyed customer experience, contact center, marketing, customercare, IT, and operations professionals. Key findings: Reducing customereffort ranks as the #1 customer experience priority for the coming year. Compare, for example with State of CustomerCare report we covered here.
For this report they surveyed customer experience, contact center, marketing, customercare, IT, and operations professionals. Key findings: Reducing customereffort ranks as the #1 customer experience priority for the coming year. Compare, for example with State of CustomerCare report we covered here.
CES is a customereffort score. Ask questions from the perspective of customercare – you want to improve the service and are open to suggestions and wishes. Encourage customers for feedback – offer special discounts and other pleasant bonuses. Next, you need to add up all the values ??obtained
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