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Social Customer Care Cannot Be Ignored

ShepHyken

Just last week I attended Social Media Marketing World in San Diego. So, what does a social media marketing conference have to do with customer service? It’s been said that customer service is the new marketing. If that is true – and it is – then social media customer service is the updated version of that.

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Do You Focus on Fluff or the Things Your Customers Care About?

Steve DiGioia

There are meetings with your engineers, stylists and those in charge of marketing your new creation. All with one goal in mind…to make your product or service the best it can be and the “coolest” product on the market. Will You Keep Your Next Customer Forever? Oh, let’s not forget the lawyers….

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Customer-Centric Marketing with Mich Hancock

ShepHyken

Remember, you are not trying to win an argument, you are trying to win the customer – and in the world of social media, everyone can watch Social media is a way for businesses to bring people into their community. It is a way for brands to tell a story about their business so customers can get to know them better and understand how they work.

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Customer CARE is the New Marketing

Bill Quiseng

And when you CARE, each customer is WOWED and happy, intent on returning again and again, raving to others along the way. The New Marketing is not advertising online to your customers. It’s your customers raving about you to others on social media. QUI QUOTE: Customer CARE is the New Marketing.

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From Trends to Transformation: The AI-First Contact Center

CCNG

This shift will determine the winners and losers in the market. In customer experience, there is a risk of merely adopting new software to maintain outdated processes—akin to early digital camera users who still printed photos, missing the broader implications of the technology.

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5 Top Customer Service Articles For the Week of October 24, 2016

ShepHyken

Increasing Sales With Personalized Marketing by Tyler Walton. Clutch) In today’s “show me you know me” marketing world, it’s imperative that brands understand and engage their shoppers on a personal level with personalized marketing. How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care by Christopher Heine.