Skybridge

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Think You’re Customer Centric? Brian Solis Has a Quiz for You

Skybridge

In a recent article for Forbes, business trend forecaster Brian Solis describes “a circle” with a picture of a customer in the middle of it. This, he says, is how most of us define “customer centricity.” It’s a promise to consider the impact on our customers in everything we do. That certainly sounds customer-centric.

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Think You’re Customer Centric? Brian Solis Has a Quiz for You

Skybridge

In a recent article for Forbes, business trend forecaster Brian Solis describes “a circle” with a picture of a customer in the middle of it. This, he says, is how most of us define “customer centricity.” It’s a promise to consider the impact on our customers in everything we do. That certainly sounds customer-centric. .

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Is Your Brand Ready to Be Customer Centric? Take this 6 Question Quiz to Find Out

Skybridge

Indeed, many “customer-centric” brands of the pre-2020 era are coming to the sobering realization that, in order to fully rebound, they’ll need to do a lot more than “re-open” or scale up. Well, to quote Blake Morgan in her recent Forbes article: “Just because a company was once customer-centric doesn’t mean it still is in 2021.”.

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5 Super Smart, Deceptively Simple Rules for Tackling Your CX Reboot

Skybridge

For most, this will lead to some serious decisions about what it will take to win back lost customers, win over new ones, and retain them all. In the first part of this series, we explored three ways to innovate the customer experience. 2) Engage cross-functional teams to design and deliver the customer-centric vision .

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Better CX isn’t just about driving profit

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A frequent topic of conversation between C-suite leaders and their sales, marketing, and customer care teams – especially during annual budgeting – revolves around customer experience. Long considered one of the “squishier” performance goals, CX has grown in importance among customer-centric brands. We would love to talk.

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Looking for Customer Loyalty? Start Right Here

Skybridge

If you’re a customer-centric brand, you’ve invested mightily in long-term relationships, customer profitability, and the underlying loyalty factor that fuels those metrics. And if the past three years have taught us anything about loyalty, it’s these two things: Customer loyalty is an emotional connection to a brand.

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Looking for Customer Loyalty? Start Right Here

Skybridge

If you’re a customer-centric brand, you’ve invested mightily in long-term relationships, customer profitability, and the underlying loyalty factor that fuels those metrics. And if the past three years have taught us anything about loyalty, it’s these two things: Customer loyalty is an emotional connection to a brand.