Customer centricity Customer effort Metrics Wireless 
Pointillist
SEPTEMBER 28, 2021
Your customers expect agents to understand their unique context, including: Why they contacted your organization The goal they are trying to achieve The steps they have already taken prior to contacting an agent. Without it, you risk frustrating them with interactions that require lots of effort, long hold times and costly escalations.
Pointillist
MARCH 20, 2020
By Stephanie Ventura Customer-centric enterprises are increasing their investment in technologies that enable teams to measure and improve CX, while achieving key business outcomes such as maximizing customer lifetime value, reducing costs and more. But, too often, customer data is locked in silos.
Answer Dash
APRIL 17, 2020
Changing culture Making a commitment to customer-centric ways of doing business is likely to involve cultural change within your organization. Unlike HR or IT though, it can be improved by anyone who is willing and able to step into a customer’s shoes.
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