Remove Customer centricity Remove Customer emotions Remove Study
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Your existing customers are far easier to upsell.

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How to Get People to Do What You Want

Beyond Philosophy

As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do is give them positive reinforcement when they do what you want. Several studies conclude that positive reinforcement is the best way to encourage better behavior. Study #1: Punitive Consequences Encourage Deception.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

One study from Duke University estimated that habits shape 45 percent of the choices we make every day, not conscious decision making as you might have thought. This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers.

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Is Your Customer Experience Infected?

Beyond Philosophy

So how are cooties affecting your customer experience? In several ways. The researchers call this phenomenon magical thinking because our perception is that the object absorbed parts of the celebrity’s personality. To read more from Colin on LinkedIn, connect with him by clicking the follow button above or below.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

This concept was well illustrated by Columbia University’s Professor Sheena Iyengar’s famous jam study. The jam study took place in a gourmet market in California. Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. www.winepleasures.com. 29 July 2011. < [link].

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Why Customer Experience Research Has Morphed: Focus on Change from Cognitive and Rational to Emotional and Relationship-Driven

Beyond Philosophy

And, to parallel this, academics were actively studying the impact of emotions on various types of perception and decision-making. There has been a great deal of this, on subjects ranging from metaphor elicitation to emotional and personalized weight processing.

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Three Things that Drive Me Mad At Restaurants

Beyond Philosophy

There are three things in particular that drive me nuts at a restaurant, because they blatantly show that the restaurant is not customer centric. When you sheepishly admit that you do not, she studies her sheet of paper for a bit, then consults with another staff member. How to Measure Customer Emotions.