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Jamie Edwards explains more in a recent post on brand loyalty : “One of the biggest misconceptions is that customers value brief moments of extraordinary delight over quick and easy help. They [customers] expect quick answers and zero obligation to talk with a human unless absolutely necessary. Put your customer first.
When customers feel understood and valued at every interaction, they are more likely to develop a sense of loyalty towards the brand. This also means that satisfied customers are more likely to advocate for the brand, leading to positive word-of-mouth referrals and increased customerretention rates.
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