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A Lofty Goal: Earth’s Most Customer-Centric Company

ShepHyken

If I asked 10 people who they thought could be planet Earth’s most customer-centric company, I bet a majority would have the same answer. For now, you can guess. Cindy, from my office, had a customer service issue. I’ll share that company’s name at the end of this article.

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What Is Your Customer-Centric DNA?

Contact Center Pipeline

The definition of a “truly customer-centric” organization is one that has mastered the ability to intentionally design and consistently deliver the ideal customer experience across all products, channels and brands.

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Stop using Customer Engagement as jargon and let’s truly understand it

Beyond Philosophy

The funny thing is that even after having over twenty years of experience in customer experience, I don’t have an excellent definition of customer engagement. Now, obviously, the words have an implied definition. However, I wanted a streamlined and straightforward definition. Let me explain.

Marketing 393
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Long-term actions are based on the analytics results of customer feedback.

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Unbelievable! Reviewers Blamed for Movie Flops!

Beyond Philosophy

Executives say the site overlooks nuances in reviews, and they don’t like its definition of who qualifies as a critic. Blaming someone else is a sure sign of a company that is inwardly focused instead of looking at ways to be more customer centric. A score of 60 or above gets a red tomato icon.

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

There are lots of articles and studies around stating things like “Highly engaged customers are loyal customers”. There’s little doubt that engaged customers can, and do, help shape the brand. They can also provide useful feedback and build brand-based communities. 10 BIG Ideas for Customer-Centric Success.

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5 Top Customer Service Articles for the Week of October 15, 2018

ShepHyken

The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t by Jay Baer. Convince and Convert) Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? When customers won’t comment: How to encourage customer feedback by Georgina Nelson.