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Advance from Personalization to Customer Journey Orchestration

Pointillist

In this post, I’ll discuss how organizations are using customer journey orchestration to improve personalization decisions across all channels and touchpoints, enhance CX and achieve their business goals. What is Customer Journey Orchestration? As with campaign automation, RTIM often falls short for the customer.

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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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Customer Success Isn't Just a Feel-Good Name For Account Management

Amity

Customer Success is still a relatively young discipline, and as a result, leadership teams are often unsure about where it fits into their organization. This would be a short-sighted move since Customer Success and Account Management are distinguished by more than just a naming convention.

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The Ultimate Client Onboarding Checklist for CS Teams

Totango

This increases customer satisfaction, reduces the risk of refund requests and increases the likelihood of customers renewing their subscriptions rather than churning. It also promotes higher product usage, increases the likelihood of upselling purchases and encourages customers to become enthusiastic brand advocates.

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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. It may also predict churn potential.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

(Econsultancy, 2018) 62% of CX leaders think that their organization needs to make major changes to the customer experience to meet their customer strategy. Customer Centricity Are you obsessed with your customers? PwC, 2017).

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Customer Success Isn't Just a Feel-Good Name for Account Management

Amity

Customer Success is still a relatively young discipline, and as a result, leadership teams are often unsure about where it fits into their organization. This would be a short-sighted move since Customer Success and Account Management are distinguished by more than just a naming convention.