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5 Top Customer Service Articles for the Week of January 14, 2019

ShepHyken

(Blue Ocean) One negative customer experience may seem like a drop in the ocean of all your customer interactions, but it’s never that simple. My Comment: The cost of losing a customer is more than losing just one sale. My Comment: Are you ready to deliver a better customer experience? Of course you are.

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Why Customer Centricity is a Lot Like Painting by Number

PeopleMetrics

The process of painting by number mimics good customer experience strategy. First, outline your strategy for customer centricity. Similarly, customer understanding and strategy are the dark, framing lines of your customer-centric paint by number. So let’s take a look in more detail. It’s impossible.

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5 Top Customer Service Articles for the Week of January 21, 2019

ShepHyken

The idea that a customer trusts you weighs into their decision to do business with you. boost in sales.” It’s Never Too Late to Win with Customer Experience: The Comcast Turnaround by Adam Toporek. My Comment: Late last year a number of customer service and experience experts visited the Comcast headquarters.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. Pretty much everything described so far has been about what businesses “do” for and to our customers. Yes, there is!

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6 Simple, Powerful Tools for B2B Sales Management

PeopleMetrics

If you're anything like me, you're always looking for options that are easy to use, that integrate easily into your sales cycle, and that provide the most value to the prospect you're talking to. So to help your search, here are six tools that have become must-haves in my sales process. Sidekick from HubSpot.

B2B 99
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How to be customer-centric in FMCG when you don't own the buying experience

Hello Customer

They had to meet two requirements to generate sales: penetrate the market sufficiently. In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. Want to learn more about which survey to run at which touchpoint in the customer journey? The old way of selling.

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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

During the same period, sales of ‘ebooks’ rose 134%. Product centric organisations are becoming fewer in number. To survive in our increasingly customer/consumer driven world, it is vital that all organisations understand the importance and necessity of evolving to becoming customer centric.