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Amazing Business Radio: Lou Gallagher

ShepHyken

Focus on the Customer, Not the Sale. Building a Customer Engagement Strategy That Lasts. They discuss strategies for improving customer service, interaction, engagement and experience. Top Takeaways: Become a partner to your customer. Work to solve your customers’ business needs without trying to make a sale.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

One Business-to-Business client talked to us about the smell of the engines they sell and how many Customers like that. A spa might have a seating arrangement that brings you closer to the spa products for sale, naturally encouraging the patrons to browse. Disney uses Popcorn and other smells to attract people to their services.

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Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Becoming customer-centric will be the goal of most businesses this year. What will make a business more customer-centric than the next one?

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. Then you describe your general marketing efforts as customer experience marketing. Build a Customer-Centric Infrastructure .

Marketing 193
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Amazing Business Radio: Baker Johnson

ShepHyken

They are not worried about what department, whether it be sales, marketing, or customer support, resolves their issues. Customers really only care about problems solved. What do customers expect from CX practitioners? Compared to sales and marketing, the advice given to CX practitioners is always lagging.

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Customer Centric Culture

ClearAction

Customer Centric Culture Lynn Hunsaker. What Does it Mean to be Customer-centric? To have the customer’s best interests as the focus of your attention — not to be pre-occupied in your own interests at the customer’s expense. There’s a myth that talking often to your customers (sales, service, surveys, etc.)