Remove Customer centricity Remove Entertainment Remove Metrics
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When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

performance metrics flatline and, for all intents and purposes, have little or no granular actionability. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience.

B2C 257
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Amazing Business Radio: Martin Powton

ShepHyken

You can use creativity to add things to the surveys, such as gifs to make them more entertaining and enjoyable, which in turn will help boost your completion rates. Measure Emotion – Emotion is a key component of the customer experience. Through your survey, you should try to track the sentiment of the customer.

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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. Cablecos that can pivot to provide better customer experiences can expect to realize 2% to 5% top-line growth, significant improvements in CSAT metrics, and up to 5% savings in operating expenses.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Data collected from the programs can offer competitive opportunities.

Airlines 210
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Guest Post: 5 Ways to Provide Outstanding Customer Experience With Email Marketing

ShepHyken

With this in mind, it’s no surprise that personalized emails deliver outstanding results in crucial email marketing metrics, such as open or click-through rates. Let recipients adjust their email preferences Personalizing email communication doesn’t end with list segmentation and customized email content.

Marketing 163
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100+ Customer Experience Stats to Prepare for 2023

CCNG

Unhappy Customers Learn how promoters differ from detractors 86% of consumers will pay more for a better customer experience. Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. over the last two years, 2.4 IDC, 2022).

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Survey Design – Best Practices

Lumoa

How much money did you spend on entertainment last month?”. It would be ideal if you already know your customers’ digital behaviors. Metric Selection: Optimize for impact within the organization. Then I wanted to talk about two topics that are very controversial – selecting metrics and scales. .