Remove Customer centricity Remove Finance Remove Sales
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Guest Blog: Building a Customer-Centric Culture Around CRM Software

ShepHyken

This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. Shep Hyken believes customer centricity must start on the inside, with your employees. Guess what? Disseminate it.

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The Culture Challenge

ShepHyken

In the past, I covered six steps to creating a customer-centric culture. Six steps to creating a customer-centric culture. Principle One: Everyone has to be in it to win it – As I mentioned above, customer service is a philosophy to be embraced by everyone. It’s part of the company’s culture.? .

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Creating A Customer-Centric Strategy

Integrity Solutions

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

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What Sport Teaches Us About How to Improve Your Customers’ Experience

Beyond Philosophy

Similarly, in many organizations, sales teams often occupy the flashiest roles. While sales teams may clinch deals, departments such as finance, IT, and operations need to align with the sales strategy. Ultimately, all departments should work together to enhance customer value.

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Why Management Ignores Customers – and 7 Ways to Fix It

Beyond Philosophy

In our customer experience consultancy, we find there’s one thing that consistently prevents companies from adopting a more customer-centric approach. You see, as people move up the chain of command, they get further and further removed from the average customer. They’re not greeting customers or closing sales.

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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

There is No “I” in Team We had a podcast recently where we discussed the role of finance in the customer experience. In many ways, an improved Customer Experience is a supply chain. Many times, sales are the people in the flashiest position in the company. In sales, it’s a bit similar isn’t it?

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Top Five Obstacles to Customer Centricity #3 Numbers Focus

Peter Lavers

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. This is despite years of CRM and customer experience thinking!