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He brings a wealth of knowledge and hands-on experiences to his keynotes and seminars. John is consistently helping his clients create a magical customer experience like Disney. Maurice is the ex-Vice President, Customer Experience of HP and author of four best-selling books on customer-centric strategy.
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customerjourney, voice of customer (VoC) and survey strategies, customerjourneymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
It comprises of four stages: Awareness – The first stage is to make your prospects aware of the key positioning of your business by analyzing their journey and knowing their interests. . With the help of consistent newsletters, events or seminars/webinars you can educate your leads in the best way. Map your customerjourney .
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