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Building a Customer-Centric Culture: Lessons from Soft2Bet’s Success

CSM Magazine

Soft2Bets journey offers important lessons for any organization aiming to build stronger, sustainable customer relationships. Lets explore the strategies that have fueled Soft2Bets customer-centric success, and how you can bring these same principles into your own company to drive lasting growth.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. She’s also a web design consultant focusing on customer experience and user interface. She shares how customer experience is a valuable marketing strategy. Then you describe your general marketing efforts as customer experience marketing.

Marketing 193
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New Data Show Lack of Leadership Commitment to Customer Centricity

PeopleMetrics

(DISCLAIMER: The CX Feud is a game in which 150 customer experience professionals took our assessment about the presence, or absence, of customer centricity practices in their organizations. The Survey Says. When it comes to customer experience activities and commitment, leaders appear to be: 1. Want More?

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5 Top Customer Service Articles of the Week 5-2-2022

ShepHyken

While some organizations have always operated with a “customer-centric” approach, it’s in vogue today — many leaders wonder where this customer-centric journey will lead them. It validates that you’ve done well for your customers. NPS (and any other survey, such as CSAT) is a history lesson.

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Creating the correct customer-centric business model is your ticket to standing out from your competitors and encouraging customer loyalty. Customer-centricity is essential for companies since it drives a customer further down the sales funnel. 6 examples include successful customer-centric companies.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

There are various efficient approaches for SaaS organizations to gather client feedback in order to assess their entire customer experience. Consumers may offer rapid feedback by emailing or posting surveys on your website. Providing a great SaaS customer experience has far too frequently been an afterthought.

SaaS 185
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Making it Easy to Do Business the Way Customers Prefer

HGS

Making it Easy to Do Business the Way Customers Prefer. This article first appeared in the Fall edition of On Board magazine and is reproduced here with permission. What trends are you seeing in the world of customer service? Interacting with our customers we see two major shifts in providing a great customer experience.