ShepHyken

NOVEMBER 3, 2020

NPS and CSAT scores are not enough to get the big picture of your customer base. Not enough customers fill out surveys (even one-question surveys) or provide enough details to allow for global projections of customer satisfaction. Deflection is not a customer-centric concept.

Customer centricity 350

Customer centricity Surveys Technology Feedback 350

ShepHyken

DECEMBER 27, 2022

Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with. Customer centricity means taking intentional steps to listen to what your customer needs and having everyone, at all levels in the organization, committed to delivering on them.

Customer centricity 320

Customer centricity Healthcare Employee engagement Surveys 320

ShepHyken

JANUARY 16, 2024

After they do a self-assessment, which is their perception, they should – if they haven’t already – survey their customers to discover their reality. They should learn firsthand what it’s like to be a customer. That’s the most accurate way to measure the difference. Leaders should “mystery shop” their companies themselves.

Customer Service 371

Customer Service Customer centricity Surveys Customer Support 371

ShepHyken

JANUARY 8, 2021

They were the playground for breakthrough legacy technologies such as call routing and interactive voice response (IVR), always in the interest of providing a better, more streamlined customer service model. In 2020, that customer-centric approach is more vital than ever. Make the Most of Automation.

Interactive Voice Response 360

Interactive Voice Response Customer centricity Consulting Consulting 360

Beyond Philosophy

FEBRUARY 6, 2019

In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. There is a scarcity of knowledge on how to do better work in Customer Experience.

Customer Experience 385

Customer Experience Journey mapping Customer centricity Surveys 385

PeopleMetrics

FEBRUARY 14, 2025

When I originally wrote about the need for external VoC partners , the main debate was whether companies should invest in a full-service VoC solution or manage the process themselves with a basic survey tool. Today, the conversation has evolved. Some even claim they can replace the need for external expertise altogether. Lets break it down.

Surveys 62

Surveys Customer centricity Wait times CRM 62

ProProfs Blog

DECEMBER 23, 2019

You might have a hard time believing, but the most effective solution is building a customer centric organization. . But what is customer centricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customer centric business strategy.

Customer centricity 144

Customer centricity Journey mapping Surveys Feedback 144

ShepHyken

NOVEMBER 27, 2018

It’s All About The Customer. Using Journey Mapping to Put the Customer Back into the Customer Experience (CX). Annette Franz returns to Amazing Business Radio to discuss becoming more customer-centric, how to understand your ideal customer, and journey mapping. . .

Journey mapping 276

Journey mapping Customer centricity Surveys Feedback 276

Beyond Philosophy

MARCH 20, 2017

Customer-centric organizations are 60% more profitable than non-customer focused organizations (Deloitte and Touche). Forrester Research declares 2017 the year that businesses become customer-obsessed. Providing ‘value’ to the Customer. It is time to resonate with customers—and stop wasting money.

Customer centricity 344

Customer centricity Sales B2B Surveys 344

GetFeedback

JANUARY 19, 2020

In any case, I clicked on the icon to begin a survey process online, where I saw this: The “overall rating” question gives me more options than the email would have suggested. To complete the survey, I was then asked to: Comment on things I liked or didn’t like. This was optional but might discourage some from completing the survey. .

Surveys 146

Surveys Journey mapping Feedback B2B 146

Beyond Philosophy

SEPTEMBER 11, 2014

Each year, we do a Global Leader Survey of top executives in Customer Experience Management. Last year’s survey revealed that Amazon claimed the top spot and Bank of America…well, didn’t. According to the global leaders, that’s because: They deliver excellence customer service. They communicate well. You Will Now.

Banking 347

Banking Employee engagement Customer centricity Consulting 347

Beyond Philosophy

DECEMBER 19, 2017

Per the online marketing intelligence service WARC , QVC took the top spot in the survey, jumping nearly 20 places over its positions last year. However, it doesn’t surprise me; QVC addresses the psychology of the customer in their experience. It is the essential concept we tout at our global Customer Experience consultancy.

Customer centricity 382

Customer centricity Consulting Consulting Banking 382

HelpCrunch

JANUARY 6, 2023

In a world where customer experience is everything, brands must continually strive to make their services as customer centric as they can be. Walker’s report “Customer 2020” predicted that by 2022, price and product would [ … ].

Surveys 127

Surveys Customer Service Customer centricity Customer Experience 127

ShepHyken

MARCH 6, 2023

Top Takeaways: Human-centric CX design is all about communicating with customers, and this goes beyond a one-off survey. It is about regularly speaking with customers directly to deeply understand the customer. ” “In anything you do, setting expectations with customers is important.”

Feedback 323

Feedback Customer centricity Contact Center Surveys 323

Beyond Philosophy

JUNE 9, 2015

Their app is still confusing, hard to use, and leaves all the work to the Customer. In a survey published by UK branding company Siegel+Gale, the airline’s app (where you can download your boarding pass and save $69 in “airport check in fee) was singled out as a “major headache.” This is a fee to get a boarding pass at the airport.

Airlines 344

Airlines B2C Surveys B2B 344

ShepHyken

AUGUST 6, 2019

Don’t measure your work based on completion; measure it based on growth and the positive impact you can have on those around you—especially your customers. Leaders need to start managing product teams differently, putting the focus on the customer rather than on products and deadlines. This is the way to succeed in today’s world.

Customer centricity 299

Customer centricity Coaching Consulting Consulting 299

Integrity Solutions

NOVEMBER 23, 2020

A customer-centric strategy is about more than just a values statement or a directive to the team. Are your customers truly at the center of your business universe? A customer-centric culture is one that is relentlessly focused on putting what’s best for the customer at the core of everything you do.

Customer centricity 124

Customer centricity Coaching Finance Sales 124

ShepHyken

JULY 8, 2019

Roger Dooley) Internet service providers and cable TV services have the lowest customer satisfaction ratings of all rated industries in one survey. These firms do many things poorly, but a bizarre interaction with my current internet provider uncovered a brand new customer experience failure. by Roger Dooley.

Customer Service 301

Customer Service Customer centricity Customer Care Finance 301

ShepHyken

SEPTEMBER 7, 2023

A customer success platform for managing interactions in a single space. How to train new CX processes Refining your current CX processes and training your team is crucial for developing a more customer-centric team culture and building a well-oiled machine. Here are some ways to approach new processes.

B2C 346

B2C Customer centricity Feedback Upselling 346

ShepHyken

MARCH 18, 2019

1 0 Tips to Build a Customer Centric Work Culture by Vandita Grover. MarTech Advisor) We list 10 customer experience (CX) tips that will establish customer centricity as the core philosophy of your organization and help create a customer-focused environment across your company.

Customer Service 225

Customer Service Customer centricity Feedback Surveys 225

Hodusoft

OCTOBER 23, 2024

A Comprehensive Guide to Net Promoter Score: History, Calculation Formula, Survey Tips If you are an entrepreneur or a business professional, you probably know what the term ‘Net Promoter Score’ means. In purely technical terms, Net Promoter Score is a metric to compute customer loyalty.

Surveys 52

Surveys Benchmark Contact Center Employee engagement 52

Beyond Philosophy

OCTOBER 15, 2015

It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customer emotions during the experience. Customers are more demanding than in the past about the online presence of a company, too. How are companies blowing it? Of the U.K.

Customer Service 379

Customer Service Multichannel Self service CRM 379

Totango

DECEMBER 29, 2021

Knowing how to build a customer-centric roadmap helps you align your product development with what your clients truly want. This promotes customer satisfaction, benefiting your clients and bringing your business higher retention rates and upsell revenue. Why You Need to Know How to Build a Customer-Centric Roadmap.

Customer centricity 104

Customer centricity SaaS Upselling Metrics 104

Beyond Philosophy

JANUARY 29, 2022

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. In this episode, we discuss Anna’s business pickle and how she can leverage what she learns in journey mapping to improve her organization’s customer strategy. Key Ideas to Improve your Customer Experience.

Journey mapping 243

Journey mapping Customer centricity Consulting Consulting 243

Beyond Philosophy

SEPTEMBER 4, 2021

If you are like most companies, you probably think that you put the customer at the center of everything you do. There are some critical things that the most customer centric companies do differently than the average company. Key Ideas to Improve your Customer Experience. Complete this short survey. But do you?

Customer centricity 221

Customer centricity Consulting Consulting Surveys 221

PeopleMetrics

JANUARY 16, 2025

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. In 2018, I argued that such platforms were essential for companies serious about being customer centric. In 2025, the companies that succeed wont rely on AI alone.

Feedback 71

Feedback Customer centricity Surveys Customer emotions 71

Beyond Philosophy

JULY 6, 2016

These results were based on a survey of 9,000 Chinese customers, about 60 different brands in five industries. This research emphasizes the fact that those organizations that truly embrace the ideology behind a culture of Customer Centricity have enormous potential for opportunity and growth in a new market.

Customer centricity 283

Customer centricity Consulting Consulting Customer emotions 283

Beyond Philosophy

MAY 23, 2016

Changing the name doesn’t change the leadership or the customer centricity of an organization. Two specific examples of the lack of customer centricity in Telecoms come to mind. Charter will phase out the Time Warner Cable brand, as well as Bright House Networks LLC, over time. So changing the name will have no effect.

Customer centricity 280

Customer centricity Consulting Consulting Customer Experience 280

ShepHyken

DECEMBER 4, 2020

This summer, The Petrova Experience conducted a Customer Experience Preparedness Survey. One of our questions assessed brand maturity in terms of customer experience strategy. Only 28% of the respondents had a well-defined customer experience strategy. What Happens When You Don’t Have a Clear Strategy?

Customer Experience 281

Customer Experience Airlines Customer centricity Surveys 281

Beyond Philosophy

JULY 12, 2018

This type of research is useful when you are getting at the truth of the matter with your customers’ beliefs. We find it reveals different information than a survey question. An example of triangulation would be to ask your customers a series of hypotheticals, but then also use surveys and analyze past behavior.

Consulting 170

Consulting Consulting Customer centricity Surveys 170

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. How to Improve Customer Centricity in Hospitality. How to Measure Customer Centricity the Right Way.

Customer centricity 111

Customer centricity Journey mapping Marketing Personalization 111

PeopleMetrics

MARCH 25, 2025

It can help automate survey distribution. Solving customer experience problemsespecially systemic onesrequires understanding how things work on the ground. Use a quick internal survey to ask for their ideas. And here's the kicker: while employee surveys are technically anonymous, weve seen that 99% of people include their name.

Surveys 62

Surveys Customer centricity Analytics Customer Experience 62

ShepHyken

JULY 15, 2022

Step 5: You send a feedback survey plus a gift card after four weeks in the program to gauge where they’re at and see how it’s going. This type of client engagement is one example of the almost obsessive customer centricity I’m talking about. You see what other freebies you can share to add additional value.

Coaching 339

Coaching Customer centricity Accountability Feedback 339

ShepHyken

SEPTEMBER 10, 2021

A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. . Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

Customer Experience 261

Customer Experience Advertising Employee engagement Customer centricity 261

ShepHyken

MARCH 30, 2018

Type: Customer Centric. Customer Satisfaction (CSAT) is the most common KPI companies track when it comes to Customer Care. Using a simple survey sent to customers/visitors after each conversation, you are able to analyze the level of satisfaction. Type: Customer Centric.

Customer Experience 222

Customer Experience Average Handle Time Customer Care Customer centricity 222

Beyond Philosophy

JANUARY 16, 2018

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” The author had several suggestions for building customer-centricity. Michael Lowenstein, Ph.D.,

Customer centricity 207

Customer centricity Banking Enterprise Consulting 207