Remove Customer centricity Remove Survey Remove Surveys
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A Lofty Goal: Earth’s Most Customer-Centric Company

ShepHyken

If I asked 10 people who they thought could be planet Earth’s most customer-centric company, I bet a majority would have the same answer. For now, you can guess. Cindy, from my office, had a customer service issue. I’ll share that company’s name at the end of this article.

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Survey Design – Best Practices

Lumoa

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

My Comment: Jeannie Walters is no stranger to this weekly roundup of the best customer service and CX articles of the week. Here she talks about how to conduct a customer interview. My take is that the interview is combining elements of a survey and focus group. Interesting concept! One of more is sure to whet your appetite!

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Amazing Business Radio: Daniel Rodriguez

ShepHyken

NPS and CSAT scores are not enough to get the big picture of your customer base. Not enough customers fill out surveys (even one-question surveys) or provide enough details to allow for global projections of customer satisfaction. Deflection is not a customer-centric concept.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Amazing Business Radio: Amy Brown

ShepHyken

Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with. Customer centricity means taking intentional steps to listen to what your customer needs and having everyone, at all levels in the organization, committed to delivering on them.

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“We Deliver Amazing Customer Service”: The Difference Between Perception and Reality

ShepHyken

After they do a self-assessment, which is their perception, they should – if they haven’t already – survey their customers to discover their reality. They should learn firsthand what it’s like to be a customer. That’s the most accurate way to measure the difference. Leaders should “mystery shop” their companies themselves.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.