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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health. Follow on LinkedIn.

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How to create more effective job descriptions for customer success and professional services roles

ChurnZero

For example, “Enterprise Customer Success Manager”. To find out more, view our webinar, Why Titles Matter In Customer Success , with Parul Bhandari, fractional customer experience leader at CustomerXSuccess. Cadence with customers: e.g. monthly, quarterly business reviews (QBRs), executive business reviews (EBRs).

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Support Talks: Sales as Part of a Customer Experience Team

Nicereply

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. These actions showed us that there was an appetite for even more customer-centric services.

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Create a Strong Customer Engagement Strategy

Totango

We all want to believe that we have a strong relationship with our customers. The digitization of business has created a customer-centric economy, and people switch services until they find the solution that suits them. By acting when customer behavior changes, you can prioritize your customer engagement strategy.

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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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4 Fool-Proof Ways to Retain Customers and Build Loyalty

ClientSuccess

But what does it take to build loyalty, make customers happy, and drive customer retention? Approach ideas from a customer-centric mindset. . When presenting a new feature, upsell, or even the next step in an implementation plan, try to approach your ideas from the customer’s standpoint instead of your internal view.