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Being Customer Centric Doesn’t Mean What You Think It Does

Beyond Philosophy

There is a major skill most organizations lack: Customer centricity. But if you want to remain competitive in today’s economic climate, putting the focus on Customers is imperative to your bottom line. It was 20 years ago when the realization that I wasn’t Customer centric hit me. Operate with Customer in mind.

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3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

In this video presented by Google, Macy’s executives explain how they moved from two separate budgets and siloed departments to complete integration. If you didn’t take the time to watch the video, the summary is this: They learned that Macy’s.com was driving the total of their business. One of the success stories, the Inc.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Check out the video: I really love this video as it just shows the extent to which we are driven on autopilot by our habits (literally in this case). We know that we are, in the well-worn phrase, ‘creatures of habit.’

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5 Top Customer Service Articles for the Week of November 19, 2018

ShepHyken

(Knowledge@Wharton) The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value is designed to guide businesses to the next level, where success is measured beyond mere dollars. Harnessing the Power of Video for Customer Service: 5 Tips by Sean Gordon.

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Study: The Health of the Contact Center

What does it take to engage agents in this customer-centric era? Download our study of 1,000 contact center agents in the US and UK to find out what major challenges are facing contact center agents today – and what your company can do about it.

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CHANGE – For Better Or Worse? Read this First!

Beyond Philosophy

Or, as Apple puts it, the new port “integrates data transfer, charging, and video output in a single connector, delivering up to 40Gb/s of throughput for twice the bandwidth of Thunderbolt 2.”. For a customer to embrace change, there has to be a clear emotional benefit, especially when the customer is investing hundreds of dollars.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

The element of content getting the most attention – and the greatest year-to-year rate of increase – is video marketing, aka rich video. Cisco anticipates that video will represent 70% of consumer Internet traffic by 2017, up from 57% now. And, video is an excellent, highly productive marketing tool. Why and how?

Marketing 231
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.