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The Problem with Self Service

Beyond Philosophy

Goodness knows you have several examples of what happens when an organization violates the trust of the Customers’ it serves ( Target, General Mills ). However, you can violate the trust in ways other than a data breach or poor policy decision.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

However, when this organization, and others in the employee engagement research, training and consultation space, makes claims that engagement, in and of itself, contributes to customer value and loyalty behavior, two important questions need to be asked. 10 BIG Ideas for Customer-Centric Success. Those question are: 1) Really?

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Are Experience Consistency and Reliability Emotional Drivers?

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy, an international customer-centricity and customer experience consultancy (www.beyondphilosophy.com), based in the U.S., member of Advisory Council, Customer Value Creation International, and CustomerThink Advisor. Michael Lowenstein, Ph.D., appeared first on.

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How to Engage Customers – “Hearts, Then Charts” White Paper

ijgolding

” The big question is HOW do you achieve it – how do you transform an organisation to become Customer Centric? ” The big question is HOW do you achieve it – how do you transform an organisation to become Customer Centric? You can view and download the full White Paper here.

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7 Things to Remember on the Customer Experience Journey

Beyond Philosophy

Laverty persisted as he saw that Customer Experience would be the differentiator in the marketplace. He asked, “How is this going to impact our customers?” It was part of his strategy to enforce the customer-centric mindset at the company and help the team get used to identifying as the customer and seeing it from their vantage point.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

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