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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps? Source: Gartner.

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A beginner’s guide to benchmarking customer effort with Tethr

Tethr

In this guide, we’ll cover the basics of that new feature: benchmarking for customer effort. What is benchmarking for customer effort? Customer effort, on the other hand, has long been a concept that defies measurement… Until now. So, what is benchmarking for customer effort?

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Discover The Surprising Benefits of Adding Friction To Your Experience

Beyond Philosophy

It’s essential to make things easy for people who are (in general) cognitive misers that don’t like expending effort when it isn’t necessary. The most common customer emotional responses to friction are negative. Friction creates irritation and annoyance and imposes costs in terms of time and effort (and sometimes money).

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Multiexperience: Where the customer journey and employee journey converge

TechSee

With MX, companies recognize that employees have a wealth of customer service knowledge and will benefit from greater independence in managing each customer interaction to the best of their ability. Instead, employees are encouraged to deliver quality interactions that reduce customer effort. For the Employee.

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Pete Jones of Grypp Talks Sales and Service Platforms

CX Global Media

Are you deploying emotional connection based strategies into your customer interactions ( start including emotions in your design )? Emotion Wins Every time. In review of these 10 reasons I am able to strongly connect 9 of the 10 to emotion. Then you’re in deep jeopardy.

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What's the Difference Between NPS and Customer Engagement?

PeopleMetrics

In our last post, we covered the difference between customer satisfaction and customer effort score. Both of those metrics are good for examining transactional elements of the customer experience. As we discussed, the best customer experience metric for your business is a matter of finding the best fit for your business.

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Dustin Yu Shares Getting More Conversions with Live Chat

CX Global Media

Live Chat Accesses Customer Emotions. In an article titled 5 Reasons Why Live Chat is The Untapped Potential for Your Business by Lior Levin, he shares that live chat provides immediate access to customers’ pain points. What Lior presents is a substantial trust building opportunity in the customer journey by using live chat.