Discover The Surprising Benefits of Adding Friction To Your Experience
Beyond Philosophy
AUGUST 15, 2024
It’s essential to make things easy for people who are (in general) cognitive misers that don’t like expending effort when it isn’t necessary. The most common customer emotional responses to friction are negative. Friction creates irritation and annoyance and imposes costs in terms of time and effort (and sometimes money).
Let's personalize your content