article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

article thumbnail

The CES Guide: What Is a Good Customer Effort Score

ProProfs Blog

According to a study by Forbes, 84% of companies that work to improve their customer experience, witness a significant increase in their revenue. It is as clear as day that good customer effort scores translate to increased customer repurchase and customer retention rates. Bolster Customer Retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Support Teams Can Improve Customer Retention

Help Scout

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? 15 practical ways customer service teams can improve retention.

article thumbnail

Guide to Keeping Your Customers: 24 Customer Retention Strategies

Nicereply

Customer retention is the act of keeping customers engaged, creating customer advocates, and reducing churn before it happens. Imagine you never acquired another customer. Your sales team went home, and all you had left was your current group of customers. That’s where customer retention comes in.

article thumbnail

Customer Effort – it’s real meaning through real stories (Vauxhall might want to read this!)

ijgolding

This is not the first time I have written about the concept of customer effort. The important point of the story is that the organisation that was the subject of it, Hertz, are no longer a company that I consider myself to be a customer of. I doubt it will be the last. To me they were the face of Vauxhall that day.

article thumbnail

Use These Survey Questions to Predict and Increase Customer Retention

GetFeedback

When it comes to measuring the probability for a customer to return to a brand and make new purchases, many businesses rely on the typical customer satisfaction (CSAT) survey question: “How satisfied were you with your experience today?”. Here are two very effective (and often overlooked) ways to predict customer retention.

article thumbnail

10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?