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Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

In this article, we learn from Verizon ‘s CXO about how AI can help gather information about a customer to create an experience where the customer feels recognized and known. My Comment: Ive often written, Whats happening inside an organization is felt on the outside by the customer.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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Blinded Forever or Is Customer Effort Saved by AI Visibility

CX Global Media

From a customer effort standpoint, you’re blind. It’s impossible for you to use the traditional model of recording calls for quality assurance purposes to give you visibility into what’s needed to reduce customer effort or improve the customer experience – to transform your organization. The problem. The problem.

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Are Customer Satisfaction Score (CSAT) Surveys Still Relevant?

GetFeedback

Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more.

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July podcast roundup: Customer effort through an AI lens

Tethr

July passed us by quickly, and with it came the last five episodes of our twelve-part podcast series, Customer Effort: Through an AI Lens. In this final month, we picked up the effort story with the next three pillars of effort reduction, and then explored some final dos and don’ts. It’s the final countdown!

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Guest Post: The 4 Most Common Misconceptions About Customer Service

ShepHyken

Delivering excellent customer service means understanding the ins and outs of your customer personas, your competitive landscape, your business, and – of course – your own organization and industry. But customers don’t want to feel like another ticket in the queue.

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How to Create a Great Customer Perception Survey

Fonolo

There are many ways you can listen and learn how customers perceive your brand, but the easiest way is to simply ask them! Creating a consumer perception survey is the first step — here’s everything you need to know so you can find out what customers really think of your brand. Types of Customer Perception Surveys.

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