Customer effort Journey mapping Self service 
PeopleMetrics
JANUARY 24, 2025
Automated Touchpoint Mapping AI can automate the creation of detailed customer journey maps, identifying and categorizing every touchpoint as CS or non-CS. It can analyze survey comments, social media posts, in-depth customer interview transcripts and support tickets to uncover pain points in both CX and CS.
Callminer
APRIL 20, 2018
As your customers demand to address less complex issues with self-service , for example, you should adopt self-service analytics using business intelligence to analyze self-service interactions via interactive voice response (IVR), self-service websites, and chatbots.
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Peter Lavers
MARCH 17, 2015
Too many initiatives focus on the physical “what we will do for you” rather than the emotional “how we will make you feel about it” The body of independent research confirms that more than 50% of the customer experience is emotional – customers remember how they felt, not how well they were processed!
HGS
FEBRUARY 1, 2017
Melissa: Today’s customer service trends are being driven by customer expectations for really simple and straightforward communication. In many cases, this means self-service tools, although customers also sometimes need to pick up the phone and speak with a person.
CCNG
OCTOBER 19, 2022
(Adobe, 2022) 75% of marketing & CX practitioners have observed a surge in existing customers using digital channels (Adobe, 2022) 74% of CX professionals say creating a seamless customer journey across assisted and self-service channels is “important” or “very important.” Short answer: YES!
Mindtouch
JUNE 7, 2018
Regardless of what motivates the call for reducing customer effort —be it survival, a genuine interest in customer well-being, or some mixture of both—getting to know customers better requires more than empathy. Indicators of a high customer effort experience. Customers say so. Silos abound.
Mindtouch
FEBRUARY 1, 2018
From awareness and research to purchase and post-sale activities, your customers interact with you in a number of ways. And the more customer touchpoints you have, the more involved customer journey mapping becomes. As it turns out, there are plenty of approaches to mapping customer experience.
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