CSM Magazine

MARCH 13, 2025

In this article, well explore the most effective ways to measure customer satisfaction and why these methods matter for long-term success. The Importance of Measuring Customer Satisfaction Customer satisfaction is more than just a feel-good metric. Revenue growth starts with happy customers.

Metrics 52

Metrics Surveys Feedback Analytics 52

ProProfs Blog

MARCH 27, 2020

Customer experience is the new marketing battlefront – Chris Pemberton. A vast majority of marketing and customer-relation experts believe that customer experience is about to take over aspects like product price and quality and we could not agree more. So What Can Be Termed as a Good Customer Effort Score?

Customer effort 117

Customer effort Customer retention Surveys Metrics 117

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Lack of taking action based on CX metrics (57%). Poor communication of CX metrics (41%).

Metrics 150

Metrics Customer Experience Consulting Consulting 150

ShepHyken

APRIL 2, 2021

Delivering excellent customer service means understanding the ins and outs of your customer personas, your competitive landscape, your business, and – of course – your own organization and industry. Misconception #1: Every angry customer just wants a discount. Combating Common Customer Service Misconceptions.

Customer Service 293

Customer Service Self service Metrics Average Handle Time 293

Call Design

JULY 6, 2021

Understanding how to make a profit on the double bottom line (DBL) involves employing a broad range of KPIs and key metrics to ensure a contact centre meets every need that a business may have in supporting their customers. Customer Satisfaction. Customer Effort Score. First Contact Resolution.

Metrics 148

Metrics Average Handle Time Schedule adherence Calibration 148

Nicereply

JUNE 6, 2022

Everything you need to know about Customer Effort Score – why is so important and how to measure it. Let’s talk about a popular survey type known as the Customer Effort Score (CES) and discuss what it is; when to use it; and why it’s so important for your brand. What is the Customer Effort Score (CES)?

Customer effort 104

Customer effort Benchmark Surveys Consulting 104

Answer Dash

NOVEMBER 27, 2018

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate.

Customer effort 76

Customer effort Metrics Chatbots Surveys 76

Nicereply

JUNE 6, 2022

Everything you need to know about Customer Effort Score – why is so important and how to measure it. Let’s talk about a popular survey type known as the Customer Effort Score (CES) and discuss what it is; when to use it; and why it’s so important for your brand. What is the Customer Effort Score (CES)?

Customer effort 98

Customer effort Benchmark Surveys Consulting 98

ShepHyken

JANUARY 20, 2020

Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The principle behind this is that companies create loyal customers by reducing customer effort.

Customer Service 238

Customer Service B2C Entertainment Customer effort 238

ProProfs Blog

APRIL 17, 2020

Customers always have so many options in the market to choose their desired product or service. Just in case they aren’t satisfied, they can opt for any of your competitors in the market. And if you successfully increase customer retention rates by 5%, then you can boost profits by 25% to 95%. 1: Customer Churn Rate. #2:

Metrics 142

Metrics Customer retention SaaS Surveys 142

Nicereply

APRIL 21, 2020

Customer effort score isn’t just about the ranking as much as it is about proactively thinking about ways to address it. One of these measurements, Customer Effort Score, is a metric that gauges how much effort a customer had to exert to get to their answer or accomplish their goal. Conclusion.

Customer effort 88

Customer effort Multichannel Metrics Surveys 88

BlueOcean

MARCH 11, 2025

Measuring the Success of Conversation Intelligence When measuring the success of conversation intelligence programs, one of the most crucial distinctions is separating soft skills metrics from customer experience metrics. It takes work to make conversation intelligence tools truly intelligent.

Customer Experience 62

Customer Experience Calibration Average Handle Time Metrics 62

Inbenta

MARCH 6, 2020

We have seen the trends and uses evolve and while user expectations in terms of interactions and conversation have changed significantly, performance metrics have remained quite constant. Therefore, we have gathered the top 10 key metrics to monitor when measuring your chatbot’s performance. Identify the key metric for your AI chatbot.

Chatbots 106

Chatbots Metrics Abandon rate Self service 106

Solvvy

JULY 8, 2022

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. However, not everything is easy to measure.

Metrics 106

Metrics Surveys Brand ambassadors Benchmark 106

Education Services Group

APRIL 27, 2022

I’m not going to waste time trying to document how to correctly (mathematically) calculate all the three letter acronyms—but feel free to check out our Customer Success Definitions, Calculations, and Lingo…Oh My! Instead, I want to do some level setting on some specific metrics and flaws I see in the industry.

Metrics 98

Metrics Surveys SaaS CRM 98

ProProfs Blog

MARCH 27, 2020

Customer experience is the new marketing battlefront – Chris Pemberton. A vast majority of marketing and customer-relation experts believe that customer experience is about to take over aspects like product price and quality and we could not agree more. So What Can Be Termed as a Good Customer Effort Score?

Customer effort 78

Customer effort Customer retention Surveys Metrics 78

Tethr

AUGUST 31, 2021

In this guide, we’ll cover the basics of that new feature: benchmarking for customer effort. What is benchmarking for customer effort? Customer effort, on the other hand, has long been a concept that defies measurement… Until now. So, what is benchmarking for customer effort?

Benchmark 69

Benchmark Customer effort Metrics Customer emotions 69

TeleDirect

DECEMBER 20, 2024

Why Customer Experience is the New Competitive Edge for Businesses In today’s hyper-competitive market, where consumers are bombarded with options at every turn, businesses face an undeniable truth: customer experience (CX) is no longer a mere differentiatorit is the competitive edge.

Customer Experience 62

Customer Experience Journey mapping Call Center Chatbots 62

Nicereply

JUNE 18, 2020

Each of these metrics asks a different question and aims to address a different part of the experience you provide. Oftentimes your customers discover things about your product still hidden to your team. There is currently no native way to measure any other customer satisfaction metric apart from CSAT in Zendesk.

Metrics 86

Metrics Surveys Customer effort Education 86

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In the section below, we outline three strategies that every Customer Success team can use to increase their perception as a profit center. But Customer Success?

Metrics 98

Metrics Journey mapping SaaS Sales 98

Answer Dash

DECEMBER 7, 2019

Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. A positive experience doesn’t just result in customer happiness but also leads to increased revenue. What’s Customer Experience?

Metrics 79

Metrics Customer Experience Surveys Feedback 79

ChurnZero

JUNE 17, 2022

It requires a genuine understanding of your customer cohorts and their goals, perceptions, and needs. To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. Irit: Hi everyone.

Metrics 98

Metrics SaaS Surveys Self service 98

Amity

OCTOBER 23, 2018

Tracking the proper metrics is essential in understanding how your business is performing. For now let’s concentrate on the following four main metrics. Customer Health. It is also worth engaging an independent unbiased third party to do a Voice of the Customer project and analysis. Length of time as a customer.

Metrics 76

Metrics Best practices Customer retention SaaS 76

GetFeedback

AUGUST 16, 2018

Customer service has long been an area of focus for marketers and support specialists. After all, 67% of consumers list bad customer experience as one of the primary reasons for churning and 39% of consumers avoid vendors for over 2 years after having a negative experience. Customer Happiness Metrics.

Metrics 79

Metrics Customer Service Surveys Self service 79

GetFeedback

SEPTEMBER 14, 2018

Fixing problem areas in your customer experience can yield the greatest benefits, including increased growth around revenue and customer advocates. In this post, let’s take a deeper look at the role customer effort plays in retention and churn, as well as how you can measure this throughout the course of a customer relationship.

Customer effort 68

Customer effort Entertainment Feedback Metrics 68

CCNG

OCTOBER 19, 2022

(Gartner, 2018) According to customers, in 2022, only 3% of companies are customer-obsessed — putting customers at the center of their leadership, strategy, and operations — a decrease of 7 percentage points from the prior year. Forrester, 2022) 80% of CEOs believe they deliver superior customer experience. IDC, 2022).

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

SharpenCX

MAY 6, 2021

And, get the trends they’re calling the most important forces impacting the market this year. After all, most agents don’t have a cute puppy to soften the blow of a customer problem. Turns out, what you measure in your contact center has the power to change your customer outcomes. Customer Effort Score .

Metrics 84

Metrics Agent Empowerment Contact Center Customer effort 84

Lumoa

JANUARY 3, 2023

In this video, Carlos imparts his knowledge gained through extensive experience in market research and product/service design – giving you all the tips needed for successful survey creation! Designing surveys is an important part of market research, and it requires a great deal of thought and care. Metric selection.

Best practices 147

Best practices Surveys Metrics Construction 147

ShepHyken

MAY 25, 2020

Rather, consider it a key metric to guide and improve customer retention strategy and retention rate. My Comment: With all the ways to measure “customer satisfaction,” such as NPS, CSAT, customer effort, and many more, I’ve always felt the most important measurement is if the customer comes back.

Customer Service 156

Customer Service Customer retention Contact Center Marketing 156

delighted

MAY 4, 2021

When you talk about measuring customer experience and satisfaction, three metrics inevitably come up as THE ones to use: Customer Satisfaction Score (CSAT) vs Net Promoter Score (NPS) vs Customer Effort Score (CES). You want to evaluate the quality of the overall relationship a customer has with you.

Metrics 77

Metrics Surveys Feedback Benchmark 77

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. Customer churn is the opposite of retention. So why should you care? It is trusted by 92% of consumers.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

ProProfs Blog

APRIL 30, 2020

No matter what your perspective is, so far, you’re probably aware of how unpredictable and demanding the modern market may be. Moreover, 87% of CX and marketing professionals emphasize the importance of customer experience as they study ways to improve the business position and increase customers’ trust. The Cons of CSAT.

Metrics 124

Metrics Surveys Customer effort Feedback 124

Pointillist

JANUARY 25, 2019

By Swati Sahai Call centers are an operationally-complex element of your business, but they play a big role in your customers’ experience with your company. So how can you balance the need for operational efficiency with meeting customer expectations?

Call Center 75

Call Center Metrics Abandon rate Average Handle Time 75

ClearAction

DECEMBER 5, 2023

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Otherwise, gaps between these will cost you a lot (negative word of mouth (customer effort score, CSAT), churn, costs to serve, internal productivity, etc.).

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

REVE Chat Blog

JANUARY 15, 2020

According to the McKinsey study, “ 70% of the buying experiences are based on how the customer feels they are being treated. ”. The brands prospering in the new global economy recognize that measuring customer satisfaction is crucial. It is a strategic weapon that can bring increased market share and increased profits. .

Metrics 75

Metrics Surveys Feedback Customer centricity 75

ChurnZero

MAY 29, 2020

Do you know what Customer Success metrics race through a Chief Customer Officer’s (CCO’s) mind all day long? With a dizzying number of SaaS metrics—from acquisition costs and account expansion to customer churn and satisfaction—all vying for headspace, CCOs must focus on the measurements that really matter.

Chief Customer Officer 64

Chief Customer Officer Metrics SaaS Surveys 64

Peter Lavers

FEBRUARY 18, 2015

My most recent post was an older one from this site, encouraging those implementing Customer Effort Score programmes to learn the lessons of what happened with NPS (i.e. don’t waste time arguing over metrics). Ironically this then prompted comments debating the relative merits of NPS, CES or CSat as metrics.

Metrics 176

Metrics Best practices Customer effort Analytics 176