CSM Magazine

MARCH 13, 2025

In this article, well explore the most effective ways to measure customer satisfaction and why these methods matter for long-term success. The Importance of Measuring Customer Satisfaction Customer satisfaction is more than just a feel-good metric. Revenue growth starts with happy customers.

Metrics 52

Metrics Surveys Feedback Analytics 52

ShepHyken

JANUARY 20, 2020

Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The principle behind this is that companies create loyal customers by reducing customer effort.

Customer Service 247

Customer Service B2C Entertainment Customer effort 247

360Connext

SEPTEMBER 27, 2017

The way we create and deliver customer experiences is constantly evolving in this rapidly changing space. Keeping up with customer experience trends is now an essential part of running a successful business. Are you following these 5 critical customer experience trends? There is No Perfect Metric.

Banking 124

Banking Metrics Big data Consulting 124

Balto

MARCH 3, 2025

Smart routing systems direct calls to the most qualified agents based on skills, availability, and past performance metrics. Performance metrics show that agents supported by automation tools resolve issues faster and receive better customer feedback scores. This reduces wait times and improves first-call resolution rates.

Call Center 52

Call Center Interactive Voice Response Average Handle Time First call resolution 52

BlueOcean

MARCH 11, 2025

This comprehensive analysis goes beyond traditional quality monitoring and provides deeper insights into customer sentiment, behavior patterns, and emerging trends. These trigger points aren’t static; they’re constantly refined based on actual customer interactions and brand-specific requirements.

Customer Experience 62

Customer Experience Calibration Average Handle Time Metrics 62

Calabrio

MARCH 25, 2025

Analytics Contact center trends in 2025: Six key takeaways from the State of the Contact Center report Share The contact center industry is at a crossroads. Customer expectations continue to rise, workforce challenges have intensified, and contact centers are innovative AI solutions to help them keep up.

Contact Center 52

Contact Center Self service Strategic Value Metrics 52

Kayako

JUNE 8, 2017

One of the biggest mistakes when measuring customer experience is focusing on what your team is doing instead of what your customers are experiencing. Metrics like time tracking, productivity, and performance take the front seat, but often don’t relate to the experience your customer receives or how they feel about it.

Metrics 115

Metrics Customer Experience Average Handle Time Surveys 115

ClientSuccess

DECEMBER 21, 2021

After all, even if sales are through the roof, if customers aren’t satisfied, the business likely won’t last. However, when it comes to knowing which metrics to track, not all customer success leaders are on the same page. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 100

Metrics Upselling B2B SaaS 100

Nicereply

JUNE 24, 2021

Customer Effort Score seeks to quantify and highlight these very difficult conversations, so that customer service teams can avoid them in the future. Created in 2010, the Customer Effort Score is fairly new to the scene but is becoming increasingly more popular. What is Customer Effort Score (CES)?

Customer effort 81

Customer effort Surveys Metrics Feedback 81

Nicereply

MARCH 28, 2022

There’s no better time to do a little spring cleaning on your metrics. Why do a customer service metrics health check? The problem with metrics and statistics is that they are only as reliable and valuable as the data used to create them. If you don’t know where the data is coming from, you can’t trust your metrics.

Metrics 98

Metrics Customer Service Customer effort Surveys 98

Inbenta

MARCH 6, 2020

We have seen the trends and uses evolve and while user expectations in terms of interactions and conversation have changed significantly, performance metrics have remained quite constant. Therefore, we have gathered the top 10 key metrics to monitor when measuring your chatbot’s performance. User experience metrics.

Chatbots 106

Chatbots Metrics Abandon rate Self service 106

Nicereply

APRIL 21, 2020

Customer effort score isn’t just about the ranking as much as it is about proactively thinking about ways to address it. One of these measurements, Customer Effort Score, is a metric that gauges how much effort a customer had to exert to get to their answer or accomplish their goal. Conclusion.

Customer effort 88

Customer effort Multichannel Metrics Surveys 88

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction. What to Do with VOC Data.

Contact Center 182

Contact Center Analytics Interactive Voice Response First call resolution 182

ProProfs Blog

APRIL 17, 2020

And if you successfully increase customer retention rates by 5%, then you can boost profits by 25% to 95%. That’s one of the reasons why y ou formulate strategies to retain your customers. But without numbers or metric data in hand, coming up with any new strategy would only consume your valuable time. 1: Customer Churn Rate. #2:

Metrics 142

Metrics Customer retention SaaS Surveys 142

Nicereply

JANUARY 23, 2023

Measuring your customer experience (CX) can feel complicated. There are so many different CX metrics you could track. Studies show that focusing on creating a great customer experience reduces customer churn, creates l oyal customers , and increases customer engagement. What is Customer Effort Score (CES)?

Metrics 98

Metrics Customer effort Surveys Feedback 98

CX Accelerator

JULY 22, 2019

The main reason companies measure things like their call-handle time, first-call resolution, and internal quality management (QM) scores are to improve customer satisfaction. Although these metrics are valuable, they are internal to the organization, and they may or may not affect satisfaction.

Contact Center 174

Contact Center Analytics Interactive Voice Response First call resolution 174

Solvvy

JULY 8, 2022

Quantitative metrics allow you to assign a number to the current state, compare it to the past, and track your company’s progress toward your goals. Managers can use those metrics to guide strategy improvements and employee training. When and how to use those metrics. What is the Customer Satisfaction Score (CSAT)?

Metrics 106

Metrics Surveys Brand ambassadors Benchmark 106

Global Response

MARCH 12, 2025

Benefits for business: Tracking analytics can increase customer satisfaction, employee performance, and business efficiency. Types of analytics: Performance metrics are measured using different approaches, including descriptive, predictive, prescriptive, interaction, speech and text, self-service, and cross-channel analytics.

Contact Center 62

Contact Center Analytics First call resolution Abandon rate 62

Kayako

MARCH 3, 2016

In order to see what impact any changes you make to your support processes have, you need to be able to observe trends, set goals, and measure the results. We have put together a list of key customer service metrics, so you can be sure that your support team is doing the best it can to help your customers.

Metrics 87

Metrics Customer Support Abandon rate Average Handle Time 87

ChurnZero

JUNE 17, 2022

It requires a genuine understanding of your customer cohorts and their goals, perceptions, and needs. To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding.

Metrics 98

Metrics SaaS Surveys Self service 98

delighted

OCTOBER 5, 2021

That’s why it’s important to understand how to measure customer service interactions and the type of metrics that capture experiences and turn them into actionable data. Why are customer service metrics important? The same shift towards the customer comes with a newfound need for impeccable customer service.

Metrics 91

Metrics Customer Service Surveys Journey mapping 91

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In the section below, we outline three strategies that every Customer Success team can use to increase their perception as a profit center. But Customer Success?

Metrics 98

Metrics Journey mapping SaaS Sales 98

Amity

OCTOBER 23, 2018

Tracking the proper metrics is essential in understanding how your business is performing. For now let’s concentrate on the following four main metrics. Customer Health. On the negative side, if you have a high level of churn it can mean you are bleeding customers faster than you are gaining them. Number of users.

Metrics 76

Metrics Best practices Customer retention SaaS 76

Callminer

APRIL 20, 2018

Customer experience (CX) is evolving. Change isn’t necessarily bad, but it certainly is confusing when you have to cut through the noise and determine which best practices and trends will launch your contact center ahead of the competition. Customers also expect to have their needs met in a timely, effective fashion.

Best practices 186

Best practices Contact Center Customer Experience Interactive Voice Response 186

GetFeedback

SEPTEMBER 14, 2018

Fixing problem areas in your customer experience can yield the greatest benefits, including increased growth around revenue and customer advocates. In this post, let’s take a deeper look at the role customer effort plays in retention and churn, as well as how you can measure this throughout the course of a customer relationship.

Customer effort 68

Customer effort Entertainment Feedback SaaS 68

BlueOcean

FEBRUARY 7, 2019

It’s 2019, which means contact center metrics from 1999 are almost old enough for their first legal beer (and already knocking them back in Canada.) Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. One Metric to Rule Them All. But where do we start?

Metrics 87

Metrics Customer Care Average Handle Time outsourcing 87

Calabrio

MARCH 25, 2025

This article delves into how to evaluate call center agent performance effectively, outlining key call center agent metrics and exploring innovative new techniquesas well as too-often-overlooked onesto elevate your team’s success. This means, first, they must be able to track the right agent performance metrics.

Call Center 52

Call Center Metrics Abandon rate Coaching 52

SharpenCX

MAY 6, 2021

That’s the kind of service modern customers expect every time. And, get the trends they’re calling the most important forces impacting the market this year. After all, most agents don’t have a cute puppy to soften the blow of a customer problem. 5 Metrics to Understand then Improve Customer Satisfaction for Better ROI .

Metrics 84

Metrics Agent Empowerment Contact Center Customer effort 84

Mindtouch

MARCH 2, 2018

For customer support and success professionals, there are three that likely come up on a frequent basis: customer effort score (CES), Net Promoter Score (NPS®), and customer satisfaction (CSAT)—the primary customer success KPIs. But what, exactly, is customer effort score? Fair enough. Buy a product.

Customer effort 54

Customer effort Self service Metrics Surveys 54

ClientSuccess

FEBRUARY 8, 2023

There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success metrics. If your company is B2B, this could be interpreted as average revenue per logo.

Metrics 75

Metrics Upselling B2B SaaS 75

Pointillist

JANUARY 25, 2019

By Swati Sahai Call centers are an operationally-complex element of your business, but they play a big role in your customers’ experience with your company. So how can you balance the need for operational efficiency with meeting customer expectations?

Call Center 75

Call Center Metrics Abandon rate Average Handle Time 75

SharpenCX

NOVEMBER 21, 2019

2020 call center trends look to finally shake up the stale industry. Because customers still aren’t happy. A staggering 88% of customer service professionals say customers have higher expectations than in the past. As we look to 2020 call center trends, we look past shiny objects. Ready to put your metrics to use?

Call Center 84

Call Center Contact Center Interactive Voice Response Self service 84

SharpenCX

NOVEMBER 12, 2019

And, she didn’t ask customers how they felt after their interactions. In fact, she skipped over the playbook of call center metrics best practices entirely. And because of that lack of focus on real customer outcomes, it was pie-gate 2018. Customer happiness plummeted. Metrics can be overwhelming. I get it, though.

Metrics 64

Metrics Best practices Call Center Surveys 64

ProProfs Blog

APRIL 30, 2020

And that’s what we’re showing you in this post, by contrasting Customer Satisfaction Score (CSAT), Customer Effort Score (CES) and Net Promoter Score (NPS), which are the three most precious metrics for keeping track of your customer experience. ESSENTIAL CUSTOMER LOYALTY METRICS: CSAT, CES AND NPS COMPARED.

Metrics 124

Metrics Surveys Customer effort Feedback 124

ShepHyken

MAY 25, 2020

Rather, consider it a key metric to guide and improve customer retention strategy and retention rate. My Comment: With all the ways to measure “customer satisfaction,” such as NPS, CSAT, customer effort, and many more, I’ve always felt the most important measurement is if the customer comes back.

Customer Service 159

Customer Service Customer retention Contact Center Marketing 159

CX Accelerator

OCTOBER 25, 2018

Summarized below are a few of the most popular trends coming out of the conference… Most of us are not ready for AI. The AI revolution is truly at the doorstep of Customer Service…and it will change the face of the industry forever. The bottom line is there is no "magic metric." NPS still has value.

Journey mapping 140

Journey mapping Contact Center Metrics Benchmark 140

Win the Customer

SEPTEMBER 11, 2023

This is where CX metrics for success come into play. The Essence of CX Metrics for Success Defining Success in Customer Experience Before delving into specific metrics, it’s crucial to understand what success means in the realm of customer experience. Essential CX Metrics for Success 1.

Metrics 59

Metrics Customer Experience Customer retention Customer effort 59