article thumbnail

The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

article thumbnail

Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

Bridging Generations: How Personalization and Proactivity Shape CX by Brian Higgins (TotalRetail) Heres a strategy to please everyone from every generation. It starts with the two Ps: personalization and proactivity. My Comment: Our opening article is about personalization. Not all customers are the same.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 5 Customer Service & CX Articles for Week of January 26, 2025

ShepHyken

Verizon Customer Chief Talks Retail Customer Experience: It’s All About Personalization by Judy Mottl (Retail Customer Experience) Brian Higgins, chief customer experience officer at Verizon, offers insight on Verizons CX strategy and what makes for a rewarding, compelling customer experience.

article thumbnail

July podcast roundup: Customer effort through an AI lens

Tethr

July passed us by quickly, and with it came the last five episodes of our twelve-part podcast series, Customer Effort: Through an AI Lens. In this final month, we picked up the effort story with the next three pillars of effort reduction, and then explored some final dos and don’ts. It’s the final countdown!

article thumbnail

4 Ways to Provide Personalized Customer Service

Kayako

The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm. Customers still want personalized service even if they aren’t coming into the store. What consumers really want is personalization in the customer service experience.

article thumbnail

5 Top Customer Service Articles of the Week 9-6-2021

ShepHyken

As the author points out, this is really an article about great customer service, and he shares a number of solid tips on how to do so. I also smiled at his story about the customer who calls him so much, she refers to him as her boyfriend. A Look at Customer Effort Score and How It Can Help Build Better CX by Dom Nicastro.

article thumbnail

5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

4 Ways To Improve Your Customer Effort Score by Scott Clark. CMSWire) The Customer Effort Score (CES) is seen as a business-critical metric that is a key indicator of customer loyalty and directly correlates to whether a customer will continue to do business with a brand. Which one do I hate most?