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2020 Business and Customer Service Experience Trends

CCNG

The COVID-19 pandemic intensified the need for companies to make the customer experience as effortless as possible. Online shopping and digital tools have become the" new normal," and the need for self-service options enabling faster, easier ways to contact companies for service issues and inquiries has never been greater.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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5 Self-Service Pitfalls That Increase Customer Effort

Mindtouch

Self-service for the sake of self-service just isn’t enough. Because the truth is, your self-service experience probably isn’t as good as it could be. What follows is a list of common self-service fails to avoid. Let’s start simple: good self-service content is written well.

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Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

Thats why, as the title of this article implies, employee feedback can fuel customer experience. It can be a beautiful website, but if its not easy for the customer to navigate, the effort to make the website look beautiful is wasted. I also want to emphasize the fourth idea, self-service expectations.

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How to Make Your Experience Easy and Gain Growth

Beyond Philosophy

There is a significant connection between successful Customer Experiences and the amount of effort they require from customers. We discussed this idea of Customer Effort in a recent podcast, and its related measurement, the Customer Effort Score. . By thinking, I mean rational thinking. .

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What Is a Good Customer Effort Score and How Can You Earn One? The Complete Guide

TechSee

How can a company achieve a good Customer Effort Score? They call Company A and wait on hold for seven minutes before speaking with a customer service representative. The main reason why Company B just gained a loyal customer is because they earned a good customer effort score. What is CES?

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Customer Self-Service: Pros, Cons, Examples

TechSee

Today, digital self-service has become the preference – and the new normal, along with higher expectations and reliance on these channels. The role of technology is more important than ever in improving customer service and operational efficiencies. Download our eBook: What Self Service Will Look Like in 2025 .