Remove Customer effort Remove Self service Remove Survey
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Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

In this article, we learn from Verizon ‘s CXO about how AI can help gather information about a customer to create an experience where the customer feels recognized and known. My Comment: Ive often written, Whats happening inside an organization is felt on the outside by the customer.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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What Is Customer Effort Score (CES) & Why Does It Matter?

Interaction Metrics

Customer Effort Score (CES) measures how hard it is for your customers to get help from your customer service teams. Thats where Customer Effort Score (CES) comes in. You can use it to gauge which processes are frustrating for customers and how to remove that friction.

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Guest Post: The 4 Most Common Misconceptions About Customer Service

ShepHyken

When communicating with angry customers , don’t let this misconception cloud how you approach the situation. Doing so can lead to even greater frustration from your customer and affect your ability to resolve their issue. Misconception #2: Customers only want self-service options. In the U.S. of all sales.

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Customer Self-Service: Pros, Cons, Examples

TechSee

Today, digital self-service has become the preference – and the new normal, along with higher expectations and reliance on these channels. The role of technology is more important than ever in improving customer service and operational efficiencies. Download our eBook: What Self Service Will Look Like in 2025 .

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5 Web Self-Service Essentials

Mindtouch

If your customers want to pump their own gas, you let them. The same goes for self-service. If your customers prefer to solve issues on their own (as it turns out, they very much do ), you need to enable them to do so. Executed well, a web self-service experience can be your 24/7 customer support department.

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Guest Blog: The 8 Elements of Customer Support Quality

ShepHyken

Reduce effort for the customers, on the other hand, and you’ll go far in improving the customer experience. In fact, reducing customer effort is shown to be more important to the customer than exceeding expectations. Consider the number of actions customers have to take to get in touch.