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2020 Business and Customer Service Experience Trends

CCNG

The global pandemic has forever altered customer behavior. A significant opportunity now exists for businesses to expand digital offerings, improve the digital channel experience, and reduce customer effort. Low customer effort drives brand loyalty and reduces cost.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). In this article, we’ll explore the importance of CES in the SaaS industry, how it differs from other customer satisfaction metrics, and why reducing customer effort is crucial for long-term success.

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What You Need to Know to Reduce Customer Effort in 2019

360Connext

We’re all making predictions and tracking trends in customer experience. Which trends will matter? One thing we predict will not change for a long time is the need to reduce customer effort. Customer Contact Week’s report is filled with great tips and facts to help you create better experiences.

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Lesson #6 Revisited: NPS Isn’t Enough—AI Helps Identify the Actions That Improve CX

PeopleMetrics

When I wrote Listen or Die in 2017, I made the case that NPS is invaluable for understanding the overall health of your customer relationships, but its not enoughespecially in a transactional VoC survey. AI excels at finding patterns and trends that humans might miss, uncovering hidden opportunities to enhance CX.

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Forget CX: Measure "Ease of Doing Business" Instead

Speaker: Curtis Bingham, CEO, Chief Customer Officer Council

It doesn’t measure actual customer behavior—and therefore a limited predictor of desired outcomes. And even more important, "Ease of Doing Business", or customer effort, is a gating factor, preventing loyalty gains. Reducing customer effort can reduce costs by 37% and induce customers to spend 88% more.

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5 Top Customer Service Articles For the Week of January 20, 2020

ShepHyken

Customer Effort Score or Customer Satisfaction? CustomerThink) Customer Effort Score is a popular metric used to measure customer service satisfaction using one single question. The principle behind this is that companies create loyal customers by reducing customer effort.

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5 Top Customer Service Articles of the Week 9-6-2021

ShepHyken

As the author points out, this is really an article about great customer service, and he shares a number of solid tips on how to do so. I also smiled at his story about the customer who calls him so much, she refers to him as her boyfriend. A Look at Customer Effort Score and How It Can Help Build Better CX by Dom Nicastro.