Beyond customer effort score – Understanding and avoiding “chronic suck”
Tethr
MARCH 26, 2019
And many pushed back on the suggestion that they use a metric like our newly invented Customer Effort Score (CES) over traditional measures like CSAT or NPS. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort. He spent hours on the company’s website.
Let's personalize your content