article thumbnail

Beyond customer effort score – Understanding and avoiding “chronic suck”

Tethr

And many pushed back on the suggestion that they use a metric like our newly invented Customer Effort Score (CES) over traditional measures like CSAT or NPS. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort. He spent hours on the company’s website.

article thumbnail

How to provide an effortless customer experience

TechSee

Imagine this scenario: It’s Amazon Prime Day and you’re thrilled to have snagged the limited-edition wireless streaming stereo system you’ve had your eye on. You’re satisfied with your purchase – not only because the product met your needs but also because the company provided you with a truly effortless customer experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four ways to create an effortless customer service experience

Toister Performance Solutions

They did find one thing that creates more loyalty: reducing customer effort. Dixon co-authored a book called The Effortless Experience that details this research and shares practical ways companies can make it easier for customers to do business with them. How can companies reduce customer effort?

article thumbnail

Customer retention in the telecom industry – new thinking

TechSee

When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers. Instead it suggests that the best way to increase loyalty is by reducing effort.

article thumbnail

Harnessing the Power of Data to Improve First Contact Resolution

The Northridge Group

The study found that churn in the telecom industry is most often due to high customer effort and revealed that, of those who canceled contracts with their providers, 51% cited having to call more than once about the same issue as a reason. The value of reducing repeat calls. billion to U.S.

Wireless 127
article thumbnail

All You Need to Know About CSAT To Drive A Better Customer Experience

TechSee

Customer Retention Rate measures how many existing customers stay with a company over a given period. This metric helps companies understand what keeps customers loyal and identify ways to improve customer service and reduce churn. Wireless Phone Service 74. Computer Software 76. Internet Retail 78.

article thumbnail

5 Things Customers Want From a Customer Support Experience

Mindtouch

In a recent Harvard Business Review study , for example, Net Promoter Score® (NPS) increased by 37 (airline industry) and 59 points (wireless carriers) after customer received a response to their support-related Tweets. Minimize customer effort. Personalize the service.