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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

When I was in corporate life, my boss asked me to improve the Customer Experience and do it for the least cost. what is a Customer Experience?” Once you realize that emotions are a significant part of the process, it is time to work them into your business strategy. I remember thinking, “Ok. Sure, but….what

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How to Measure the Hidden Impact on ROI of Evoking Customer Emotions

Beyond Philosophy

Emily Davidson wanted to know how to determine the value of her Customer Experience initiatives, a challenge many in the field face. What Emily needs is the insight provided by our Emotional Signature research. The twenty emotions, ranging from joy to frustration, that drive or destroy value for organizations.

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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

Listen to the podcast: You have a hidden impact on your return on investment for your customer experience management programs. This hidden impact kicks in between a given moment in your customer process and the customer behavior that results from it. Moving the needle toward that increase in value is what emotions do.

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How To Measure Customer Emotions

Beyond Philosophy

Measuring customer emotions for your Customer Experience is a vital activity for your organization. We discussed how to measure customer emotions on our recent podcast. Also, I appreciate that it talks about a recommendation, which encapsulates the emotional aspects of a Customer Experience.

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Customers Are Irrational!

Speaker: Colin Shaw, Founder & CEO, Beyond Philosophy

Customers are Irrational! Therefore, why do we design Customer Experiences assuming Customers are logical beings who make logical decisions? To move your Customer Experience to the next level you need to move your thinking to the next level. How to design into your Customer Experience.

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The Secret of Measuring Customer Emotions

Beyond Philosophy

Human feelings influence our actions and drive customer behavior. Therefore, you must design a Customer Experience that makes your customers feel a way that drives value for your organization. However, too many organizations do not get specific enough about customer emotions. That is ridiculous.

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What Customer Emotions Drive the Most Value

Beyond Philosophy

What Customer Emotions Drive the Most Value. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. We discuss what we found in our research on this episode of The Intuitive Customer. Many organizations have made progress about emotions in business.