Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

OCTOBER 29, 2014

Before I explain what I mean by that and how it has to do with Customer Experience, however, let me first tell you where I was born. An experiment was conducted with students to bet on “Heads or Tails”. How is this applicable to Customer Experience? Well, Loss Aversion is applicable to Customer Experience as well.

Customer Experience 351

Customer Experience Banking Customer emotions Employee engagement 351

Beyond Philosophy

APRIL 20, 2016

To calculate the NEV, we determine the balance between the positive and negative emotions a Customer feels about their experience with your organization. The “Net” in NEV refers to the net effect of those emotions for customer loyalty and retention. But what are these emotions? Why is the NEV Relevant Today?

Customer emotions 150

Customer emotions Metrics Consulting Consulting 150

Beyond Philosophy

JUNE 25, 2020

Customer Memories are a fascinating subject. In many ways, they are what your Customer Experience is, at least from the customers’ perspective, which we also discussed on a recent podcast. They are certainly the most critical element of your customer loyalty. The first group? Not so much.

Management 472

Management Entertainment Consulting Consulting 472

Call Center Weekly

NOVEMBER 6, 2017

Lately, there has been great emphasis placed on customer experience, and customer journey mapping. Through insights gained, we in customer service are aware of the importance of utilizing soft skills to better enhance a customer's experience, as well as improving the level of service and support.

Customer emotions 174

Customer emotions Journey mapping Technology Marketing 174

Beyond Philosophy

SEPTEMBER 17, 2014

Prejudice exists in Customer Experience as well. There are some points he makes in the video that I think warrant a closer look, particularly as they relate to Customer Experience. Subconscious or gut instincts affect our decisions about Customer Experiences as well. We like to belong to a group.

Consulting 300

Consulting Consulting Customer emotions Government 300

Beyond Philosophy

JULY 18, 2020

This episode of The Intuitive Customer is a conversation with Bikram Ghosh, associate professor of marketing at the Eller College of Management at the University of Arizona, Tucson about AI in business today and what is possible for your business processes. AI is great at determining how a large group feels in general, but not individually.

Customer emotions 286

Customer emotions Education Consulting Consulting 286

Beyond Philosophy

JULY 29, 2021

My global Customer Experience consultancy, Beyond Philosophy, has been recognized by Financial Times as one of the leading management consultancy organizations for the past three years. So, today, we will look at the 5 Rules for building a successful Customer Experience team. . I have used them many, many times.

Customer Experience 221

Customer Experience Consulting Consulting Customer centricity 221

Beyond Philosophy

DECEMBER 19, 2016

Marcario’s post talked about Patagonia’s grants to environmental groups and then said, “Along with many loyal customers, the initiative attracted thousands who have never purchased from Patagonia before. The other part lies in behavioral economics, which tells us that customers behave irrationally and emotionally.

Sales 353

Sales Banking Customer emotions Education 353

Beyond Philosophy

JANUARY 28, 2019

Customer Experience is having some growing pains. However, by adopting a renewed focus on the following five concepts in Customer Experience, you can overcome these challenges, and, perhaps more importantly, stay ahead of the competition. Segment your customers into personas.

Consulting 348

Consulting Consulting Benchmark Personalization 348

Interaction Metrics

MARCH 13, 2025

Sentiment analysis reveals the emotions your customers feelbut knowing how they feel is only useful if you know why they feel the emotion in the first place. If you want to improve customer experience, you need more than just emotional data. What Is Customer Sentiment Analysis?

Customer Experience 62

Customer Experience Feedback Metrics Customer emotions 62

Beyond Philosophy

FEBRUARY 3, 2015

Helping your Customers make a decision is an important element in your Customer Experience design. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.”.

Consulting 304

Consulting Consulting Customer emotions Morale 304

Beyond Philosophy

JUNE 27, 2019

We discussed this in detail when I hosted the first in a series of webinars for Freshworks, How Consumer Emotions Impact Customer Loyalty. To Improve the Digital Experience, You Can’t Ignore Emotions. Most organizations pay little attention to emotions, focusing instead on the rational elements of a customer experience.

Airlines 345

Airlines Customer emotions Accountability Consulting 345

Beyond Philosophy

SEPTEMBER 6, 2018

The group that watched the scarcity messages were more aggressive in the game than those who weren’t. Goldsmith did an experiment that tested the perceived value of Post-it® Notes through a scarcity lens. Goldsmith and her team had two groups of participants. It’s up to you what you do with customers from there.

Marketing 53

Marketing Transportation Customer emotions Consulting 53

Beyond Philosophy

NOVEMBER 28, 2016

What wasn’t so completely understood at the time is that that this level of employee commitment and personal investment also positively impacted the employee experience. Customer experience pros can argue back-and-forth about whether a vendor can create deep emotions such as bonding and love in a customer.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. The symptom is a poor experience; the cause is their lack of Customer centricity.

Customer Experience 150

Customer Experience Customer centricity Journey mapping Customer emotions 150

Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. The symptom is a poor experience; the cause is their lack of Customer centricity.

Customer Experience 150

Customer Experience Customer centricity Journey mapping Customer emotions 150

Beyond Philosophy

NOVEMBER 15, 2017

I have led hundreds of successful Customer Experience (CX) program successes. Organizations fail to improve their CX when they lack customer-centricity. Customer-centricity requires you to put the Customer at the center of everything you do. What emotions does your current experience evoke from your Customers?

Customer centricity 313

Customer centricity Journey mapping Consulting Consulting 313

Beyond Philosophy

AUGUST 12, 2015

We know that 50% of a Customers Experience is about how a Customer feels. So understanding how your Customer feels at your various touch points in your current experience plays a critical role in their decision to come back to you. So What Does This Mean for Customer Experience?

Customer Experience 390

Customer Experience Feedback Personalization Customer emotions 390

ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

Journey mapping 183

Journey mapping Customer emotions Customer effort B2C 183

Beyond Philosophy

MARCH 7, 2016

Those same positive emotions are the building blocks for an improved customer experience. We at Beyond Philosophy spent over two years conducting research with the London Business School to develop the world’s largest database of customer emotions and touchpoints, which we call the “Emotional Signature” database.

Advertising 278

Advertising Consulting Consulting Customer emotions 278

Beyond Philosophy

AUGUST 29, 2016

By now, it’s clear to many of you that your Customer Experience is an excellent competitive differentiator for your organization. However, if you only consider the aspects of your experience that appeal to people at a logical level only, you are not taking full advantage of what we know about customers and what influences them.

Analytics 278

Analytics Consulting Consulting Customer emotions 278

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

Beyond Philosophy

JANUARY 19, 2019

This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Segment your customers into personas.

Marketing 210

Marketing Customer emotions Consulting Consulting 210

Beyond Philosophy

APRIL 2, 2020

It still has the feeling of being a part of a group with shared beliefs. Their retail experience encourages feelings of ownership. The Peak End Rule requires organizations to ask what emotions they want to evoke in their customer experience. They naturally put customers first.

Customer centricity 398

Customer centricity Customer emotions Consulting Consulting 398

Beyond Philosophy

FEBRUARY 15, 2024

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience.

Customer emotions 221

Customer emotions Call Center Customer Experience Customer Support 221

Beyond Philosophy

SEPTEMBER 10, 2020

Perhaps the argument was that if this group could believe hard enough, it would make it so. . While there will be a hardcore group of hyper-enthusiastic people who will never change their behavior, most people will resolve the dissonance they feel in your experience. Some of you might remember that I love Apple products.

Consulting 457

Consulting Consulting Advertising Accountability 457

Beyond Philosophy

JANUARY 19, 2019

This podcast discusses the five areas you can address that will change the results you get with your Customer Experience. With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Segment your customers into personas.

Marketing 199

Marketing Customer emotions Consulting Consulting 199

Beyond Philosophy

SEPTEMBER 26, 2019

At Beyond Philosophy, we have always tried to be at the cutting edge of Customer Experience, pushing the boundaries. In my first book, I wrote about customers’ emotions and the emotional experience. Recently, environmental groups have been blocking traffic in London. It depends on your point of view.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

JUNE 4, 2015

Wolfe labeled such organizations “humanistic” companies, i.e. those which seek to maximize their value to each group of stakeholders, not just to shareholders. Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Beyond Philosophy

APRIL 30, 2015

Another study from statista.com indicated that the percentage rose to 42% in lower income groups but only to 37% in higher income brackets. To avoid this situation, organizations need to consider their target Customer’s wants and needs. What makes your target Customer feel elite? Should 4% of Customers Dictate Strategy?

Surveys 294

Surveys Customer Experience Customer emotions Customer centricity 294

Beyond Philosophy

NOVEMBER 27, 2020

Dobrev shared some fascinating statistics about both digital transformation and Customer Experience. When added to an overall stagnation of the Customer Experience movement, digital transformation does not deliver the results that firms expected. However, success is not high with digital transformation.

Consulting 376

Consulting Consulting Customer Experience Call Center 376

ShepHyken

OCTOBER 6, 2024

Each week, I read many customer service and customer experience articles from various resources. 7 Ways to Boost Customers’ Emotional Connection and Loyalty with Your Brand by Annette Franz (MarTech) Loyalty. What’s emotion got to do with it? What Is AI Customer Experience?

Customer Service 198

Customer Service Customer emotions Customer Experience Marketing 198

Beyond Philosophy

SEPTEMBER 17, 2014

Prejudice exists in Customer Experience as well. There are some points he makes in the video that I think warrant a closer look, particularly as they relate to Customer Experience. Subconscious or gut instincts affect our decisions about Customer Experiences as well. We like to belong to a group.

Customer emotions 150

Customer emotions Government Consulting Consulting 150

Beyond Philosophy

SEPTEMBER 17, 2014

Prejudice exists in Customer Experience as well. There are some points he makes in the video that I think warrant a closer look, particularly as they relate to Customer Experience. Subconscious or gut instincts affect our decisions about Customer Experiences as well. We like to belong to a group.

Customer emotions 150

Customer emotions Government Consulting Consulting 150

Beyond Philosophy

JUNE 11, 2015

They are looking for better experiences across channels, as well as reasons to spend; and gamification, though it doesn’t always involve actual games, does reach out with methods to socially involve consumers. This trend works well for building more strategic, bonded relationships with customers.

Gamification 265

Gamification Big data Personalization Feedback 265

NICE inContact

AUGUST 27, 2019

Customer experience is the name of the game today, with more brands competing based on customer experience (CX) as a key differentiator than price or product innovation. As we’ve said before, customer experience comes down to how your customers feel about your brand. 1) Be personal.

Customer emotions 59

Customer emotions CRM Contact Center Average Handle Time 59