Beyond Philosophy

JUNE 20, 2015

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional.

B2C 257

B2C B2B Metrics Entertainment 257

Beyond Philosophy

JUNE 1, 2015

Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Data collected from the programs can offer competitive opportunities.

Airlines 210

Airlines Entertainment Consulting Consulting 210

CSM Magazine

MAY 19, 2023

It focuses on creating a seamless and delightful experience for customers throughout their journey, including pre-sales, actual purchase, and post-sales support. This approach is crucial as it directly impacts customer retention, brand loyalty, and revenue generation.

Engineering 52

Engineering Customer Experience Journey mapping CRM 52

LiveChat

MARCH 20, 2018

The interaction that a customer has with a brand throughout their business lifecycle is customer experience. It is an integral part of customer relationship management and eventually in customer retention. Invest in all channels that can help in improving your customers’ experience. The payoff is huge.

Customer retention 60

Customer retention Metrics Customer emotions Entertainment 60