Remove Customer emotions Remove Customer retention Remove Groups
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

Enlightened: Enlightened organizations recognize how important the emotional aspects of their experience are for their Customers and have identified what emotions they want to evoke during their experience.

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How to Increase Customer Retention: 15 Proven Strategies That Work

Interaction Metrics

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

So they offered the next group of participants $100 if they won vs. $50 to give away if they lost and as you can imagine more people took this bet. An experiment was conducted with students to bet on “Heads or Tails”. If they would win they’d get $50. If they’d lose they would have to give $50. Not many people took that bet.

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Subconscious Clues That Call People to Action

Beyond Philosophy

Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don’t seem to be benefiting from it psychologically.”. Zhecho Dobrev, one of our consultants published his musings on this concept.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Why is this important, you might ask?

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

Another study from statista.com indicated that the percentage rose to 42% in lower income groups but only to 37% in higher income brackets. To avoid this situation, organizations need to consider their target Customer’s wants and needs. What makes your target Customer feel elite?

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