Customer emotions Customer retention Personalization 
Beyond Philosophy
NOVEMBER 11, 2014
“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Charles Duhigg is a staff writer for The Times and author of “ The Power of Habit: Why We Do What We Do in Life and Business. ”
Beyond Philosophy
OCTOBER 6, 2014
They include the following: What is the definition of the type of Customer Experience you want to deliver? Do you have a person or team of people responsible for managing the Customer Experience for your organization? What emotions does your current experience evoke from your Customers? Why or why not?
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Beyond Philosophy
NOVEMBER 18, 2014
Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort.
Beyond Philosophy
MARCH 5, 2015
Personally I hate it when you hear, “This flight is delayed because the inbound aircraft was late.” Second, they are going to explain better “why” they were late (which was because they are updating their fleet with larger aircraft that take longer to load and unload). I know that! WHY was it late is always my thought….
Beyond Philosophy
OCTOBER 28, 2014
Natural companies, in this case specifically, stand alone in that a person answers your call and works with you until your issue is resolved. I feel that in today’s age of multi-channel options for Customer “calls” it is important to note that call routing and answering applies to all channels, whether there is a call or not.
Beyond Philosophy
FEBRUARY 3, 2015
As Aagaard points out, which gym a person joins is often driven by where the gym is. When you frame the CTA in terms that let the Customer know what he or she is getting by pressing it, it is far more helpful at getting them to make a decision to move forward in the process. So, the company added the words “Find your gym.”
Beyond Philosophy
DECEMBER 23, 2014
I wish it were as simple as just asking your Customers what they want and getting the real answer. It isn’t of course, because sometimes the Customer might not even know. Here’s where it’s important to consider the causes of emotions and the personality types of the Customers you serve.
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