Customer emotions Customer retention Study 
Beyond Philosophy
JUNE 28, 2019
How Can We Measure Customer Emotions in Our Digital World. He also studies neuromarketing, which is how the brain works when we make decisions. His psychology-based research shows us the wealth of knowledge available to us when we measure customer emotions in real time.
Beyond Philosophy
NOVEMBER 10, 2014
So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. Keeping Customers results in a high increase in value.
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Beyond Philosophy
JANUARY 23, 2015
As a leader or a marketer if you want an employee or a customer to change behavior, research says the best thing to do is give them positive reinforcement when they do what you want. Several studies conclude that positive reinforcement is the best way to encourage better behavior. Study #1: Punitive Consequences Encourage Deception.
Beyond Philosophy
NOVEMBER 11, 2014
One study from Duke University estimated that habits shape 45 percent of the choices we make every day, not conscious decision making as you might have thought. This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers.
Beyond Philosophy
OCTOBER 29, 2014
Some studies suggest that losses are twice as powerful, psychologically, as gains… Note that whether a transaction is framed as a loss or as a gain is very important to this calculation: would you rather get a $5 discount, or avoid a $5 surcharge? The same change in price framed differently has a significant effect on consumer behavior….
Beyond Philosophy
FEBRUARY 3, 2015
10 Call-to-Action Case Studies with Takeaways & Examples from Real Button Tests.” Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX. Sources: Aagaard, Michael. “10 Contentverve.com. 25 March 2013. 4 September 2014. <
Beyond Philosophy
JULY 14, 2015
This method is not the way to set up a relationship that is open and honest with your current and future customers. 2: Your Customer retention plan includes penalties or fines if they want to end the relationship. Instead, you encourage them to find a new relationship, a competitor who listens to what they have to say. #2:
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