Customer emotions Employee engagement Groups 
Beyond Philosophy
NOVEMBER 28, 2016
There’s little doubt that engaged customers can, and do, help shape the brand. From my perspective, at least, experiences that drive customers’ emotional brand trust and bonding can be both shaped and sustained. Further, there is no specific connection to the emotional drivers of employee experience.
Beyond Philosophy
NOVEMBER 10, 2014
Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. I have a whole post that looks into this relationship in more detail.
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Beyond Philosophy
OCTOBER 29, 2014
So they offered the next group of participants $100 if they won vs. $50 to give away if they lost and as you can imagine more people took this bet. An experiment was conducted with students to bet on “Heads or Tails”. If they would win they’d get $50. If they’d lose they would have to give $50. Not many people took that bet.
Beyond Philosophy
JUNE 11, 2015
Some retailers have turned to devices such as curation, where groupings of products or services can be offered, thus saving consumers both time and money. This trend works well for building more strategic, bonded relationships with customers. This example is consistent with some overall gamification trends.
Beyond Philosophy
JUNE 4, 2015
Wolfe labeled such organizations “humanistic” companies, i.e. those which seek to maximize their value to each group of stakeholders, not just to shareholders. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment. Authors Jagdish Sheth, Raj Sisodia, and Daniel B.
NICE inContact
AUGUST 27, 2019
This isn’t just our idea; it’s backed up by the stats: Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of customers, compared to 33% for companies with weak omnichannel strategies (Aberdeen Group Inc.) 1) Be personal. We’d love to tell you more about it, so get in touch!
Beyond Philosophy
JUNE 20, 2015
Applying a multivariate technique to the bonding level segments, it was learned that the company’s ability to anticipate a customer’s future needs truly distinguished the positive from the negative group. This was essential to building bonded and positive customer behavior.
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